INTRODUCTION TO MARKETING 1
- Explanatory posters/pictures
Instructional Materials :
- Lagos State Scheme of Work.
- Online Materials.
Previous Knowledge :
The pupils have been taught various topics
Behavioural Objectives : At the end of the lesson, the pupils should be able to
- say the meaning of marketing
- State three functions of marketing
- Mention the goals of marketing
- Write out and explain terms in marketing
INTRODUCTION TO MARKETING 1
Marketing is the process by which companies create customer interest in products or services,it is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves, Marketing is the act of making possible the exchange of a given commodity for goods,or services, and/or money to deliver maximum customer.s satisfaction and happiness … Marketing tends to satisfy the urgent needs of individuals and make provision for customers wants in a commercially profitable ways or manners . When customers needs , demands or wants are met satisfactory , then a confident relationship is built between the marker and the customer. These needs and wants through both the exchange processes and building long-term relationships.
TERMS USED IN MARKETING
NEED; These are basic human requirements,they are basic forces that motivate a person to think about and do something/take action,Needs are things which are essential for you irrespective of the financial situation/conditions,these are things you have to take care first and only then come other things which you can do without. Needs vary and differ based on individuals’ sex. age , marital status ,financial strength or capabilities
WANTS; Human wants are insatiably .These are things which you wish to have but they are not so urgent or pressing .,for example a car is a want when compared to your child’s school fees or educational savings,you can live your life without car but child’s education is vital and cannot be compromised
DEMANDS; This is the want for a specific product backed by an ability to pay. Demands are effective when they are backed up with the ability to pay by the customers.
PRODUCTS; These are the goods and services offered to the buyer by the marketer or seller. There are vast availability of range of products like goods and services that customers or consumers can select from .
EXCHANGE; This means the acts of obtaining a needed/wanted object by offering something in return,exchange is a value creating process because it leaves both parties off[ win-win situation] Exchange is no robbery . It is the process of using what you have to get what you want profitably and professionally. .
TRANSACTION; A transaction is a business activity . It is the purpose or reason for doing what you do . A transaction is an exchange between two things of value on agreed conditions and a time and place of agreement,to make successful transaction a marketer should understand what each party expects from transaction
MARKET; A market is a place which allows the purchaser and the seller to invest and gather information and lets them carry out exchange of various products and services,
GOAL OF MARKETING SYSTEM
Marketing affects so many people in so many ways,The following are the goals of marketing system according to kotler and Armstrong 1987;
1] maximize consumption
2] maximize consumer satisfaction
3 ]maximize choice
4 ]maximize life quality
5] maximize profit,
6 ) raise brand awareness
7) to increase customer value and satisfaction
8. make , create or build brand awareness
The topic is presented step by step
The class teacher revises the previous topics
He introduces the new topic
The class teacher allows the pupils to give their own examples and he corrects them when the needs arise
2. State and explain three terms used in marketing
3. Write out four goals of marketing
The teacher summarizes the lesson.
He or she gives out a board summary of the topic as note .
He or she goes round to mark and does the necessary corrections
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