1st Term Examination MARKETING SSS 1

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1st Term Examination

MARKETING

SSS 1

Section A

Answer all questions correctly

1. The “shopping product” consumer classification would include such __________ (a)life assurance, burial plots, new products (b)soft drinks, bread, milk (c)automobiles, homes, vacations (d)expensive jewelry, gourmet dinners, limited production automobile
2. Which of the following best explains what the “marketing concepts” means? (a)firms should spend more money on marketing than they have in the past (b)A firm’s main emphasis should be on the efficient utilization of its resources (c)all of a firm’s activities and resources should be organized to satisfy the needs of its customers at a profit (d)A company’s chief executive should previously have been a marketing manager
3. The difference between “production orientation” and “market orientation” is best explained as __________ (a)inseperate functional departments in a marketing oriented firm (b)a marketing-oriented firm, the total system’s effort as guided by what individual department would like to do (c)production-oriented firms, which do not have a marketing manager (d)a marketing-oriented firm where every department’s activities are guided by customers need and what the firm can deliver at a profit
4. Marketing is __________ (a)is concerned with need of producing satisfying goods, but not with services (b)involves an attempt to anticipate customers or client needs (c)primarily concerned with efficient use of resources and fair allocation not output (d)includes activities such as accounting, production and financial management
5. ___________ are products bought by individuals and organizations for further processing or for use in conducting a business (a)consumer products (b)services (c)industrial products (d)specialty products
6. Anything that can be offered to a market for attention, acquisition, user consumption that might satisfy a want or need is called a/an __________ (a)idea (b)demand (c)product (d)service
7. ___________ is not a type of convenience goods/products (a)staple products (b)impulse products (c)emergency products (d)none of the above
8. __________ products are “used up” goods (a)convenience (b)shopping (c)specialty (d)industrial
9. A __________ is a need that is sufficiently pressing to direct the person to seek satisfaction (a)motive (b)want (c)demand (d)requirement
10. A price reduction to buyers who buy in large volume is a (n) __________discount (a)quantity (b)cash (c)seasonal (d)trade
11. ___________ is the value which a seller sets on his goods in the market that for which something bought or sold (a)demand (b)need (c)price (d)money
12. ____________ simply means putting the right product in the right place, at the right price, at the time (a)promotion (b)marketing mix (c)distribution (d)marketing environment
13. ___________ is the business of communicating with customers (a)promotion (b)communication (c)orientation (d)production
14. The following are alternative concepts under which organizations design and carry out their marketing strategies EXCEPT (a)production concept (b)product concept (c)selling concept (d)consumer concept
15. Which of the marketing concepts focuses on the needs of the seller? __________ concept (a)sales (b)marketing (c)societal marketing (d)consumer orientation
16. Goals of marketing according to Kotler and Armstrong (1987) include the following EXCEPT (a)maximize consumption (b)maximize choice (c)maximize profit (d)maximize consumer dissatisfaction
17. __________ is the process of communicating the value of a product or service to customers (a)marketing mix (b)marketing (c)marketing orientation (d)marketing terms
18. __________ are the things which are essential for you irrespective of the financial situation or condition (a)needs (b)wants (c)demand (d)products
19. ________ are the goods and services offered to the buyer by the marketer or seller to satisfy a want or need (a)products (b)exchange (c)transaction (d)marketing
20. The term, “marketing” comes from the Latin, “mercatus”, meaning a _____________ place (a)selling and buying (b)trading (c)market (d)business
21. ________ is a distinctive thought, idea, or product that provides the organization with competitive advantage (a)market strategy (b)product design (c)customer relationship management (d)branding
22. Marketers should _________ before launching a new product in the market and after studying customers (a)observe and describe what takes place in the marketplace (b)determine what to include in their marketing mix (c)carry out various research studies (d)all of the above
23. The word “marketing” is most closely associated with __________ product development activities, such as pricing, promotion and distribution (a)blue-collar workers (b)white-collar workers (c)labour force (d)marketing managers
24. __________ is the process of delivering goods and services to customers at the right place and time in exchange for something the customer wants or needs. It involves building channels of distribution which moves goods from producer to consumer or business user _________ marketplace ___________(a)product; channels of distribution; marketing mix (b)distribution; merchandise; supply chain (c)marketing mix; place and time; marketing environment _________(d)trade sales room prices ; marketing strategy ; product design
25. Which of the below is not a part of the 4Ps of Marketing? __________ ___________(a)product; price (b)place; promotion _____________(c)process; product design ____(d)price, place and time

THEORY

Instruction: Attempt any three questions. Questions 1 and 2 are compulsory

1. (a). What is marketing? (b). Explain the following terms in marketing:(i). needs (ii)products (iii)wants (c). State five purpose of marketing system according to Kotler and Armstrong (1987)(d). Mention five functions of marketing
2. (a). state five marketing concepts which organizations use in conducting marketing (b). Give two difference between selling concept and marketing concept
3. (a). Write short note on any one of the following types of consumer goods with one example: (i)convenience goods (ii)shopping goods (c)specialty goods (b). What is a product?
4. (a). What is a marketing mix? (b). What are the 4p’s of marketing? (c). What are the steps involved in developing a marketing mix?
5. (d). Explain the importance of marketing research for marketing strategy.