INTRODUCTION TO MARKETING 3

Subject :

MARKETING

Topic :

INTRODUCTION TO MARKETING 3

Class :

SSS 1

 

FIRST TERM

 

WEEK 3

LEARNING MATERIALS

  • Whiteboard/Chalkboard
  • Explanatory posters/pictures

Instructional Materials :

  • Lagos State Scheme of Work.
  • Online Materials.
  • Textbooks

 

 

Previous Knowledge :

The pupils have been taught various topics

  INTRODUCTION TO MARKETING 11

Behavioural Objectives :  At the end of the lesson, the learners will be able to

  • explain trade by barter
  • define advertising
  • explain a brief history of marketing in Nigeria

 

Content :

WEEK 3

INTRODUCTION TO MARKETING

HISTORY OF MARKETING IN NIGERIA

Marketing is relatively young discipline,some, however,argue that it has been around for a long time,Trade and payment in money ,goods and services have been around for many thousand years,

Barter or counter trade is becoming popular in business again,have a look at this barter examples; some chemical companies often accept non-monetary payment and as such they want to be paid with nothing but chemical,some argue that marketing has been in existence whenever and wherever there have been buyers and sellers i.e market

some marketing tools such as advertising have been around for hundred an seven thousand years ,The ancient Greeks used advertising for commercial purposes,The traders hired ‘crier’ to promote their products,Their advertising prepositions were sometimes surprisingly similar to today’s television advertisement,but none of the ancient brands lasted the test of time,few brands could not last a century let alone a millennium or two,There are ,however, a few select brands which have been  around for a few hundred years for example; Guinness since 1759 and pears since 1789,There were many famous brands created during the 19th century,some have survived.

 

 


Presentation

The topic is presented step by step

 

Step 1:

The class teacher revises the previous topics

 

Step 2.

He introduces the new topic

 

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

 

Evaluation :

CLASSWORK

  1. What is trade by barter
  2. What is advertising
  3. Explain a brief history of marketing in Nigeria

Conclusion :

 

The teacher summarizes the lesson.

He or she gives out a board summary of the topic as note .

He or she goes round to mark and does the necessary corrections

 

 

 

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