INTRODUCTION TO MARKETING 3
- Explanatory posters/pictures
Instructional Materials :
- Lagos State Scheme of Work.
- Online Materials.
Previous Knowledge :
The pupils have been taught various topics
INTRODUCTION TO MARKETING 11
Behavioural Objectives : At the end of the lesson, the learners will be able to
- explain trade by barter
- define advertising
- explain a brief history of marketing in Nigeria
INTRODUCTION TO MARKETING
HISTORY OF MARKETING IN NIGERIA
Marketing is relatively young discipline,some, however,argue that it has been around for a long time,Trade and payment in money ,goods and services have been around for many thousand years,
Barter or counter trade is becoming popular in business again,have a look at this barter examples; some chemical companies often accept non-monetary payment and as such they want to be paid with nothing but chemical,some argue that marketing has been in existence whenever and wherever there have been buyers and sellers i.e market
some marketing tools such as advertising have been around for hundred an seven thousand years ,The ancient Greeks used advertising for commercial purposes,The traders hired ‘crier’ to promote their products,Their advertising prepositions were sometimes surprisingly similar to today’s television advertisement,but none of the ancient brands lasted the test of time,few brands could not last a century let alone a millennium or two,There are ,however, a few select brands which have been around for a few hundred years for example; Guinness since 1759 and pears since 1789,There were many famous brands created during the 19th century,some have survived.
The topic is presented step by step
The class teacher revises the previous topics
He introduces the new topic
The class teacher allows the pupils to give their own examples and he corrects them when the needs arise
- What is trade by barter
- What is advertising
- Explain a brief history of marketing in Nigeria
The teacher summarizes the lesson.
He or she gives out a board summary of the topic as note .
He or she goes round to mark and does the necessary corrections
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