International Marketing 


Topic :International marketing

Class :SS3


Week :1

Instructional Materials :

  • Pictures
  • Wall Chart


Reference Materials

  • Scheme of Work
  • Online Information
  • Textbooks
  • Workbooks

Previous Knowledge :

The pupils have previous knowledge of



Behavioural Objectives :  At the end of the lesson, the pupils should be able to

  • explain international marketing
  • exp[lain  different levels of marketing
  • define marketing



Content :

What is marketing ?

Marketing is defined as the set of activities which are undertaken by individuals or companies to provide satisfaction to the customers through value addition and making good relations with them, to increase their brand value. It is the sum total of all activities that are done to bring satisfaction and happiness to consumers by adding more values to them through the production of quality goods and services .It identifies and converts needs into products and services, so as to satisfy their wants.

International marketing involves the firm in making one or more marketing mix decisions across national boundaries,

It is the total system of business activities designed to plan,price,promote and distribute goods and services to potential foreign customers,

It is the act of marketing goods and services of a country in another country,

These different levels of marketing can be expressed in the following terms;

1] Domestic marketing;  Domestic marketing is the supply and demand of goods and services within a single country. . This involves the company manipulating a series of controllable variables such as price,advertising,distribution and the product/service attributes in a largely uncontrollable external environment that is made up of different economic structures,competitors,cultural values and legal infrastructure within specific political on geographic country boundaries.

2] International marketing; International marketing is the promotion of company’s market by providing auction of company’s products to consumers in different countries..   This involves operating across a number of foreign country markets in which not only do the uncontrollable variables differ significantly between on market and another,but the controllable factors in the form of cost and price structures, opportunities for advertising and distributive infrastructure are also likely to differ significantly, it is these sort of differences that lead to the complexities of international marketing,

3] Global marketing; Which is a larger and more complex international operation ,here a company coordinates,integrates and controls a whole series of marketing programmes into a substantial global effort,here the primary objective of the company is to achieve a degree of synergy in the overall operation,so that by taking advantage of different exchange rates,tax rates,labour rates,skill levels,and market opportunities,the organization as a whole will be greater than the sum of its parts



The topic is presented step by step


Step 1:

The class teacher revises the previous topics


Step 2.

He introduces the new topic


Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise


Evaluation :


  1. What is Marketing
  2. What is international marketing
  3. Write out the levels in marketing

Conclusion :


The subject teacher wraps up or conclude the lesson by giving out short note to summarize the topic that he or she has just taught.

The subject teacher also goes round to make sure that the notes are well copied or well written by the pupils.

He or she does the necessary corrections when and where  the needs arise.