Exam Questions Second Term SS 2 Marketing

CLASS: S.S.S. 2 SUBJECT: Marketing

INSTRUCTION: Answer all the questions


1. The selling of goods in small units is normally performed by

a. distributors b. wholesalers c. retailers d. brokers

2. A storage facility that uses advanced material handling system under the control of a central computer is

a. A public warehouse b. an automated warehouse

c. a distribution warehouse d. a storage warehouse.

3. The way in which a product is delivered to meet the customers’ need is

a. new product concepts b. selling concepts c. advertising activities

d. distribution activities

4. The process of encouraging consumers to buy products at retail outlet is

a. advertising b. publicity c. merchandising d. distribution

5. Another term of e-marketing is ________

a. direct marketing b. internal marketing c. electronic marketing

d. electronic banking

6. A document that accomplishes goods on transit is a ________

a. manifest b. waybill c. bill of sight d. credit note

7. Marketing concepts means

a. buying and selling to customers b. selling and distribution to customers

c. satisfying customers’ needs and wants d. advertising and promotion to customers

8. Meeting customer expectation regarding the quality of a product is

a. customer satisfaction b. customer excellent c. customer loyalty

d. customer value

9. Which of the following channels of distribution will be used by a company that wants to have control over its price?

a. Manufacturer – consumer b. Manufacturer – Agent -Consumer

c. Manufacturer – wholesaler-retailer-Consumer

d. Manufacturer – Agent – Retailer – Consumer

10. Which of the following is not an element of the marketing mix?

a. place d. packaging c. price d. product

11. Competitive price in marketing is arrived at by _________

a. Considering competitive demand for the product

b. Adding mark-up to the cost price c. Setting margin to the best price

d. Adding margin to the best price

12. Marketing is defined as a. buying and selling to customers

b. selling and distribution to customers c. meeting customers

need profitably d. advertising and promotion to customers

13. A product by an organization for use in carrying out a business is

a. an industrial product b. a specialty product c. a consumer product

d. a convenience product

14. Which of the following cannot be used to identify a product?

a. trade mark b. trade name c. pricing policy d. package

15. Convenience and specialty goods are classified as

a. consumer goods b. organizational goods c. agricultural goods

d. industrial goods

16. An offer of free sample of goods is a form of a. conditional sale

b. tied buying c. after – sale service d. sales promotion

17. The process of dividing a market into homogenous groups of buyers is

a. product differentiation b. target marketing market

c. segmentation d. product positioning

18. Which of the following is not contained in a consignment note?

a. name of the seller b. name of the buyer c. cost of goods

d. description of goods

19. A market that deals in soft drinks and cosmetics is a

a. consumer market b. business market c. government market

d. reseller market

20. Which of the following is a source of fund that a limited liability companywill not pay back?

a. Debenture b. ordinary shares c. overdraft d. none of the above

21. Another name for 4p’s in marketing is

(a) consumerism (b)impulse (c) specially product (d) marketing mix

22. The activities of marketing that take place outside your country is known as

(a) international marketing (b) internal marketing (c) Economic

(d) competitive marketing

23. market information is obtained for

market research marketing concept advertising promotion

24. all but one are the four ps in marketing

(a) public (b)product (c)price (d)promotion

25. ________ are product bought by individuals and organizations for further processing or for use in conducting a business

(a) Industrial products (b)service (c) specialty (d) promotional

26. Sellers that handle their own experts are engaged in

(a) Licensing (b)Direct exporting (c)indirect exporting

27. an example of specialty product is

(a) Bread (b)Dress (c)A car (d) Food stuff

28. one of the following is a document used in international trade

(a)bill of lading (b) ticket (c) journal

29.Another name for consignment

(a) goods (b) transport (c) pipeline

30. The use of pipes underground for transporting liquid and gases is called

A. transport Rail c. land pipeline

31. The sender of goods is known as

a. consignor Consignment marketer Consignee

32. what form of transport is used to carry bulky and heavy goods

(a.) rail (b). car (c) .pipeline (d) Air

33. which of the following is not a factor affecting transportation

(a). cost (b)speed (c)profit (d)nature

34. which of the following n is not a function of warehousing

(a)Transportation (b) Risk bearing (c)processing (d) Marketing

35.__________ is not a type of warehous

(a) Public (b)private (c) Bonded (d) Strong

36. __________ is not a mineral product

(a) Copper (b) Zinc (c) Milo (d) Gold

37. Which of the following is not a global brand

(a)Coca-Cola (b) Toyota (c) Procter and gamble (d) dear mama

38. The fastest form of transportation is

(a) land b)water (c) pipe (d) Air

39. Sampling is a way of promoting

(a) Debt (b) branding (c)sales (d) Income

40. Electronic marketing is usually carried out in the

(a) cities (b) internet (c) Abroad (d)Urban areas

41. Which of the following is not a type of distribution [a]selective[b]exclusive [c] specialty

42.Which of the following is a type of transportation[a]land[b]pipeline[c]free

43.The fastest form of transportation is by [a]land[b]air[c]road

44.The form of transportation to move bulk goods is [a]air[b]rail[c]pipeline

45. The following is a document used in transportation[a]credit card[b]bill of lading[c]vending machine

46. What makes a product different from others[a]cost[b]branding[c]name

47. Which of the following is a brand name[a]bank[b]coca cola[c]milk

48. One of the following is a type of warehouse[a]security[b]bonded[c]international

49. Which of the following is a goal of marketing[a]consumer satisfaction[b]export[c]franchising

50. Which of the following is not a function of marketing[a]storage[b]selling[c]retailing


1. What is consumer behaviour

b. Differentiate between consumer and organizational behaviour

2. List the various stages of consumer buying process

b. Explain three (3) internal organizational factors in organizational buying behaviour

3. Define market plan

b . what ius mnarketing research

c. what are the reasons for market research

4. What is pricing

b .explain four pricing strategies you know


Attempt five questions

1a. State five importance of middlemen in marketing

b. Explain five factors that can determine the type of channels of distribution to be used by a company

2a. What is a warehouse?

b Describe any three of warehousing

c. State five functions of a warehouse

3a. What is merchandising?

b. Mention four merchandising activities

c. State five functions of merchandising

4. State five importance of e-marketing to (i) an organization (ii) a consumer

5a. What is pricing? B. Explain marketing concept

c. List and explain the four elements of marketing mix

6a. What is product? B. Distinguish between product and production

c. State five reasons why new products may fail in the market

7a. Explain “quality” in marketing

b. Explain the following terms (i) intensive distribution (ii) selective distribution (iii) exclusive distribution