MID TERM TEST FIRST TERM MARKETING SS 3
A set activities organized to inform, attract and induce customers to buy a product in preference to other is known as
(a)advertising
(b)marketing
(c)promotion
(d)publicity
The following are forms of promotion except _________
(a)coupons
(b)sampling
(c)price off
(d)trade fair
Special promotions awarding value to winners based on skills is known as _______
(a)sweepstakes
(b)contest
(c)incentives
(d)rebates
Rebate are ________
(a)special promotions awarding value to winners
(b)partial refunds that are offered by the manufacturers.
(c)lowering a product selling price
(d)special promotion based on luck
In sweepstake form of promotion ,
(a)winners are determine d by random selection
(b)incentives are given when coupons is redeemed
(c)there is an exchange between two things
(d)all of the above
_________ are specially designed materials intended for placement in retail stores.
(a)point of purchase
(b)loyalty programmes
(c)sampling
(d)coupons
The idea or image of a specific product or service that consumers connect with is________
(a)packaging
(b)branding
(c)brand
(d)label
These are importance of packaging except
(a) designing
(b)attraction
(c)differentiation
(d)marketing
_________means trading of goods.
(a)marketing
(b)merchandise
(c)merchandising
(d)selling
Recognition and loyalty are benefit of
(a)branding
(b)labeling
(c)packaging
(d)none
The quality of merchandiser is _________
(a)planning capability
(b)loyalty
(c)communication skill
(d)all of the above
The holding of goods in proper condition from the time they are produced until the consumers need them refers to_____
(a)standardizing
(b)grading
(c)transportation
(d)storing
_________ is also a function of merchandising
(a)decision making
(b)market research
(c)labeling
(d)packaging
Which is following best define distribution.
(a)the movement of man from one place to another
(b)the process of making a product or service available for use or consumption
(c)the consumption of goods
(d)buying and selling
The following are types of the distribution except ________
(a)extensive
(b)exclusive
(c)intensive
(d)selective distribution
Channel of distribution can be define as
(a)means of communicating goods and services to consumers
(b)the path or route along which goods move from producer to consumers
(c)the movement of products from a source or workshop
(d)the means of holding or preserving goods
Channel of distribution includes the following except.
(a)producer to retailer to wholesaler to customer
(b)producer to customer
(c)producer to retailer to customers
(d)producer to agent to wholesaler to retailer to customer
One of these is a factor that influence the choice of distribution channels.
(a)nature of distribution
(b)nature of market
(c)prompt selling
(d) popularity of retailer
One of the following is not a function of distribution channel.
(a)it bridge the gap between production and consumption
(b)it is responsible for promoting the product
(c)it creates contact for prospective buyers
(d)it reduces the cost of production
Identify which is not a benefit of intermediaries.
(a)bridging the gap between the assortment of goods and services
(b)reducing the cost of distribution by making transactions routine
(c)reducing the cost cost of production
(d) helping the search of both buyers and sellers.
Which of the following best define transportation?
(a)creating of awareness about a product
(b)movement of products from a source to customer.
(c)creation of sales of goods and services
(d)the physical supply of products
The following are importance of transportation except.
(a)mobility of labour and capital
(b)stabilization in price
(c)low production
(d)specialization
These are major modes of transportation but
(a)air transport
(b)rail transport
(c)truck transport
(d)land transport
Which is the least expensive and slowest?
(a)air transport
(b)water transport
(c)pipeline
(d)motor carriers
_________ can affect the choice of transportation.
(a)distance
(b)nature of goods
(c)shipment
(d)none
Pipelines are generally used to transport________
(a)water
(b)raw materials
(c)oil, natural gas and chemical
(d) food.
Which is the most expensive means of transportation?
(a)air transport
(b)rail transport
(c)water transport
(d)pipeline
The following are main document used in transport except________
(a)bill of lading
(b)delivery note
(c)airway bill
(d)carrier note
“Branding” of a product has three main purposes. The most important is _______
(a)product identification
(b)repeat sales
(c)new product sales
(d)legal identification
The type of trade promotion discount in which manufactures agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturers products in some way is called
(a)discount
(b)trade incentives
(c)premium
(d)rebate
