MARKETING CONCEPT

Subject :

MARKETING

Topic :

MARKETING CONCEPT

Class :

SSS 1

FIRST TERM

WEEK 5

LEARNING MATERIALS

• Whiteboard/Chalkboard
• Explanatory posters/pictures

Instructional Materials :

• Lagos State Scheme of Work.
• Online Materials.
• Textbooks

Previous Knowledge :

The pupils have been taught various topics

     INTRODUCTION TO MARKETING 111

Behavioural Objectives :  At the end of the lesson, the learners will be able to

• Explain the marketing concept

Content :

WEEK 5

MARKETING CONCEPT

Marketing concept is a marketing philosophy which sees the consumer or client as the central focus of all the activities of an organization because no organization can survive without the continued patronage of its consumers,

CONCEPTS WHICH ORGANIZATION USE IN CONDUCTING MARKETING;

1] PRODUCTION CONCEPT; Is the idea that a firm should focus on in relation to those products that it could produce most efficiently and that the creation of a supply of low cost products would in and of itself create the demand for the products,

the concept focuses more on solving the problem of production and little concern for the public customer] satisfaction,In this concept,customers are see seen as people who exist to buy company’s products rather who exist to buy company’s products rather than company existing to serve the customers,

THE PRODUCT CONCEPT;  products,is important for the companies to produce quality products .This concept assumes that customers will favour those products that offer the most quality for the price and therefore it explains that customers are primarily interested in products quality and they know the quality and feature difference of competing brands,customers make their choice from many brands available on the basis of getting the best quality for their money ,so it is important for organization to produce quality products so as to attract customers to them,

THE SELLING CONCEPT; Production of goods does not mean assure sales most times, under selling concept,companies would not only produce the products,  but they would also try to convince comers to buy stem through advertising and personal selling, before producing a product, the key questions asked are;

can we sell the product?

can we charge enough for it?

The sales concept paid little attention to  whether, if the product was actually need; the goal simply was to beat the competition to the sale little regard to consumer satisfaction,

Presentation

The topic is presented step by step

Step 1:

The class teacher revises the previous topics

Step 2.

He introduces the new topic

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

Evaluation

CLASSWORK

1. Explain the marketing concept

Conclusion :

The teacher summarizes the lesson.

He or she gives out a board summary of the topic as note .

He or she goes round to mark and does the necessary corrections