Exam Questions Second Term SS 1 Marketing

CLASS: S. S. S. 1

SUBJECT: MARKETING

SECTION A

Pick the correct option from the alternatives A – C

1. Branding of a product has three main purposes. The most important is _______(a) product identification (b) repeat sales (c) new product sales
2. When a company uses a low pricing strategy to maximize sales, it is using a _______ strategy (a)Penetration pricing (b) price skimming (c) leader pricing.
3. The element which determines the intensity of the market coverage is _______(a) the type of product (b) the length of the channel (c) the amount of advertising required
4. The wholesalers who would typically take title to a product would be ______(a) Merchant wholesalers ( b ) Distributors (c) Manufacturers representatives.
5. Sales promotion is usually targeted toward either (a) members of the marketing channel or advertising agencies (b) The ultimate consumer or media (c) direct mail clients or retailers.
6. __________ are product bought by individuals and organization for further processing or for use in conducting a business (a) Industrial product (b) service (c) specialty products.
7. A price reduction to buyers who buy in large volume is called (a) Quantity discount (b) seasonal discount (c) trade discount.
8. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy want or need is called ¬¬¬_________ (a) product (b) idea (c) demand.
9. Sellers that handle their own export are engaged in _________ (a) direct exporting (b) licensing (c) indirect exporting.
10. All but one are the four PS of marketing (a) Public (b) Product (c)Price.
11. Which of the following is NOT a component of the marketing mix? a. Price b. Promotion c. Place d. Product
12. Which of the following is an example of a psychographic segmentation variable? a. Age b. Income c. Education d. Personality
13. Which of the following is a benefit of market segmentation? a. Increased competition b. Decreased customer satisfaction c. Higher costs d. Improved targeting of marketing efforts
14. Which of the following is an example of a push promotional strategy? a. Coupons b. Billboards c. Trade shows d. Social media ads
15. Which of the following is a component of the promotional mix? a. Product b. Price c. Place d. Advertising
16. Which of the following is an example of a product-oriented marketing objective? a. Increase sales by 20% b. Increase brand awareness by 15% c. Increase customer satisfaction by 10% d. Increase market share by 5%
17. Which of the following is an example of a service? a. Car b. Restaurant meal c. Book d. Movie
18. Which of the following is an example of a direct distribution channel? a. Manufacturer → Wholesaler → Retailer → Customer b. Manufacturer → Customer c. Manufacturer → Retailer → Customer d. Manufacturer → Agent → Wholesaler → Retailer → Customer
19. Which of the following is an example of a product line extension? a. A company that sells only coffee introduces a new flavor of coffee b. A company that sells coffee introduces a line of tea c. A company that sells coffee introduces a line of clothing d. A company that sells coffee introduces a line of bicycles
20. Which of the following is an example of a skimming pricing strategy? a. A new luxury car is introduced at a high price b. A discount retailer offers everyday low prices on all products c. A grocery store offers weekly specials on select items d. A fast food restaurant offers value meals at a low price
21. Which of the following is an example of a unique selling proposition (USP)? a. A coffee shop that offers free Wi-Fi b. A clothing store that sells a wide variety of clothes c. A restaurant that has a large menu d. A car dealership that offers a 10-year warranty
22. Which of the following is an example of a social media platform? a. Google b. Twitter c. Amazon d. Microsoft
23. Which of the following is an example of a business-to-consumer (B2C) company? a. A company that provides accounting software to other businesses b. A company that sells office supplies to other businesses c. A company that sells shoes to individual consumers d. A company that provides consulting services to other businesses
24. Which of the following is an example of a consumer behavior factor? a. Government regulations b. Cultural factors c. Economic factors d. Competitive factors
25. Which of the following is an example of a point-of-purchase (POP) display? a. A billboard advertisement b. A television commercial c. A product display at a store checkout counter d. A banner ad on a website
26. Which of the following is an example of a product feature? a. The packaging of a product b. The price of a product c. The warranty of a product d. The availability of a product
27. Which of the following is NOT a common basis for market segmentation? a. Income b. Demographics c. Geographic location d. Job title
28. Which of the following is an example of a niche market? a. A company that sells luxury cars to young professionals b. A company that sells outdoor gear to adventure enthusiasts c. A company that sells winter clothing in warm climates d. A company that sells weight loss supplements to women over 40
29. Which of the following is a potential drawback of market segmentation? a. Improved targeting of marketing efforts b. Increased customer satisfaction c. Decreased competition d. Increased costs of marketing to multiple segments.
30. What is market segmentation? a. The process of selling products to a specific group of customers b. The process of dividing a market into smaller groups of customers c. The process of developing new products for a target market d. The process of setting prices based on customer preferences
31. Which of the following is a benefit of market segmentation? a. Decreased competition b. Increased costs c. Improved targeting of marketing efforts d. Decreased customer satisfaction
32. Which of the following is a demographic segmentation variable? a. Personality b. Lifestyle c. Age d. Attitude
33. Which of the following is a psychographic segmentation variable? a. Income b. Education c. Geographic location d. Personality
34. Which of the following is a behavioral segmentation variable? a. Age b. Gender c. Attitude d. Usage rate
35. Which of the following is an example of geographic segmentation? a. Marketing luxury cars to young professionals b. Marketing outdoor gear to adventure enthusiasts c. Marketing winter clothing in warm climates d. Marketing weight loss supplements to women over 40
36. Which of the following is an example of psychographic segmentation? a. Marketing luxury cars to young professionals b. Marketing outdoor gear to adventure enthusiasts c. Marketing winter clothing in warm climates d. Marketing weight loss supplements to women over 40
37. Which of the following is an example of behavioral segmentation? a. Marketing luxury cars to young professionals b. Marketing outdoor gear to adventure enthusiasts c. Marketing winter clothing in warm climates d. Marketing weight loss supplements to women over 40
38. Which of the following is an example of benefit segmentation? a. Marketing luxury cars to young professionals b. Marketing outdoor gear to adventure enthusiasts c. Marketing winter clothing in warm climates d. Marketing weight loss supplements to women over 40
39. Which of the following is an example of usage rate segmentation? a. Marketing luxury cars to young professionals b. Marketing outdoor gear to adventure enthusiasts c. Marketing winter clothing in warm climates d. Marketing weight loss supplements to women over 40
40. Which of the following is an example of a homogeneous market? a. A market that consists of people from different age groups b. A market that consists of people with different lifestyles c. A market that consists of people with similar income levels d. A market that consists of people from different geographic locations

SECTION B

Answer four questions.

1. What is marketing? (B) Explain the following terms in marketing (i) Needs (ii) Wants (iii) product (iv) Exchange (v) Market
2. List four goals of marketing (b) Mention five functions of marketing concept.
3. Differentiate between sales concept and marketing concept.
4. What is a product? (b) Differentiate between goods and services.
5. What is market environment? (b) list and explain the factors that affect marketing environment.
6. What is consumer market? (a) List and explain types of organizational market
7. What is marketing?
8. What is a product?
9. What is promotion?
10. What is branding?
11. What is a target market?
12. What is a marketing mix?
13. What is segmentation?
14. What is a direct distribution channel?
15. What is a service?