AGRICULTURAL SCIENCE 1ST TERM
SCHEME OF WORK
||Revision and Animal diseases
||Packaging in Agriculture
||Branding in Agriculture
||Pricing in Agriculture
||Advertising in Agriculture
||Types of advertisement
||Methods of advertisement
||Methods of advertisement (2)
||Excursion to an Agricultural site
|10 and 11
Animal disease, an impairment of the normal state of an
animal that interrupts or modifies its vital functions.
African horse sickness
African horse sickness (AHS) is a
highly fatal, non-contagious, infectious
disease, of horses, mules and donkeys
caused by AHS virus.
African swine fever
African swine fever (ASF) is a
haemmorhagic fever of domestic pigs
which usually causes very high
mortality within a short time after
Influenza (flu) viruses (AIV). AIV
replicates frequentlly among birds in a
form of low pathogenicity (LPAIV).
Bluetongue (BT) is a disease in
ruminants caused by an Orbivirus that
is transmitted by midges. There are at
least 24 serotypes of Bluetongue
Classical swine fever
Classical swine fever (CSF) or hog
cholera is a highly contagious viral
disease of swine (pigs and wild boar).
Crimean-Congo hemorrhagic fever
Crimean-Congo hemorrhagic fever
(CCHF) is caused by infection with a
tick-borne virus, aNairovirus in the
Foot and mouth disease
Foot and mouth disease (FMD) is a
contagious viral disease that can
spread very rapidly of cloven-hoofed
Lumpy skin disease
The Lumpy skin disease virus is
caused by a pox virus of the genus
Capripox virus. The genus Capripox
virus, has three virus affecting
Newcastle disease (ND) is a
contagious and viral disease affecting
many species of birds. ND is caused by
a virus of the family Paramyxoviridae.
Peste des petit ruminants
Peste des petit ruminants (PPR) is a
contagious viral disease. Small
ruminants (goats, sheep) are animals
that primarily pay a heavy price to
Rift Valley fever
Rift Valley fever (RVF) is a viral
zoonosis that primarily affects animals
but also has the capacity to infect
Rinderpest virus (RPV), a member of
genus Morbillivirus in the family
Paramyxoviridae, causes an acute and
often fatal disease in cattle and other…
Schmallenberg virus (SBV) causes
congenital malformations and
stillbirths in cattle, sheep, goats, bison
and possibly camelids.
Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use.
Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
Packaging contains, protects, preserves, transports,
informs, and sells.
JSS 3 FIRST TERM LESSON NOTE BASIC SCIENCE
- Serves as protection for the product
- Advertises the company with it’s design
- Can be designed to suit the theme
- Can be designed to appeal to target market
- Can be made to fit in the point of sale
- Cost money to make
- Takes a while to be made which might slow down the production of the product as a whole
- Time consuming to design
- Might accidently offend certain ethnic groups if used offensive symbols or designs
Though packaging comes with a cost, it is necessary for products because products are often transported to different parts of the world and that
would require an outer layer to prevent the product
from being damaged.
WEEK 3 – 4
What is Branding?
A brand is the combination of a name, words, symbol, or design that identifies the product and a company and differentiates it from the competition. Branding serves asa way for consumers to quickly and easily identify one product from another and to associate them with quality attributes related to the brand name.
Benefits of Branding
Companies use branding and the consumers’ ability to identify brands to improve sales in four ways:
- To market new products,
- To protect market position,
- To broaden product offerings,
- And to enter new product categories .
Advertising is widely used to promote a product or a service. Value-added agriculture is no exception. In fact, value-added agriculture provides some unique advertising opportunities and challenges.
Advertising is controlled communication about a product.
Definition of Product Advertising
Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.
Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.
Product advertisement can be done through numerous
communication channels. Some common channels are
Print (newspapers and magazines)
Mail (flyers, circulars, coupons)
Signs and billboards
TYPES OF ADVERTISEMENT
- Informative advertising
- Competitive advertising
- Persuasive advertising
Informative advertising is the
delivery of advertising messages through mass media with
the intent of informing a target market about the benefits
offered by a new product or innovation.
What is competitive advertising?
Promotional technique in which an advertiser claims the
superiority of its product over competing product(s) by
direct or indirect comparison.
A type of product promotion that attempts to influence
a consumer in favor of a purchasing particular good or service.
WEEK 7 and 8
METHODS OF ADVERTISEMENT
- Direct advertisement
- Indirect Advertisement
Direct marketing is a form of advertising which allows
businesses and nonprofit organizations to communicate
directly to customers through a variety of media including
cell phone text messaging , email, websites, online
adverts, database marketing, fliers, catalog distribution,
promotional letters and targeted television, newspaper
and magazine advertisements as well as outdoor
Advertising that does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement.
Indirect advertising occurs when a business chooses to not simply promote a product, but instead work to establish a relationship with the people that read, hear and see the advertising.
Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.
Agricultural Science SS 1 Third Term Lesson Notes Weekly Topics