MID TERM TEST FIRST TERM MARKETING SS 1

FIRST TERM MID TERM TEST

SUBJECT: MARKETING CLASS: SS ONE (1) Time:

OBJECTIVES: ANSWER ALL QUESTIONS

The following are terms used in marketing except ________ (a)consumption (b)needs (c)transaction (d)market
The want for a specific product backed by an ability to pay is ___(a)needs (b)wants (c)demand (d)product
One of the goals of marketing system is to (a)maximize high transaction (b)maximize value of a product(c)loyalty programmes (d)maximize choice

________ is the basic function of all business (a)goods(b) marketing (c)advertising (d)all
________ refers to how your business will obtain the money it needs to start operations (a)selling (b)promoting (c)processing (d)financing
The efforts you make to get people knowing and choosing your product is ________ (a)promoting (b)selling (c)marketing (d)processing

In which of these concepts are customers seen as people who exist to buy company’s product rather than company existing to serve the customers. (a) production concept (b)selling concept (c)product concept (d)marketing concept
________ concept focus on customers’ needs before developing the product (a)production (b)product (c) marketing (d)selling
The following are the levels of relationship building with consumers except _________(a)the consumer orientation (b)proactive marketing (c)basic marketing (d)profit orientation

The sellers sell the product and convince customers to call if they have any questions in________ marketing(a)partnership (b)re active (c)proactive (d)accountable
Anything that can be offered to a market to satisfy a want or need is _______(a)goods (b)services (c)product (d)none of the above
________ goods are bought for family or household use.(a)consumer (b)industrial (c)personal (d)raw.

Convenience products refers to )_______ (a)product consumer purchase and consume on a less frequent schedule (b)products purchased without any planning or search effort (c) products bought frequently but not in large quantities. (d)products that tend to carry a high price tag.
Which of the following best defines marketing? (a)the study of man in his physical and social environment (b) a social science that studies human behavior as a relationship between end and scarce (c) the process by which companies’ customers interest in products.
Which of the following defines the marketing concept? (a)introduction of goods and services to consumers (b)trade between foreign countries (c) activities that involves buying and selling of goods (d)a marketing philosophy which sees the consumer or client as the central focus of the activities of an organization.

Societal marketing concept states that (a)customer will favour the products that offer the most quality (b)customers should be convinced to buy the products (c) marketing strategy should deliver value to customers in a way that maintains or improves both the consumers and the society’s well-being (d)lay emphasis on marketing management
Marketing mix is _________ (a)mixing of marketing strategies (b) different kinds of choices organization have to make in the whole process of bringing a product or service to market (c)a term that is used collectively to identify all the elements that have some impacts on the actual performance of a market (d)marketing environment
The following are among the four ps of marketing except (a)product (b)price (c) people (d)promotion.

Promotion in marketing means ________ (a)promoting from one class to another (b)business of communicating with customers (c)methods of transporting and storing (d)the amount a customer pays for the product.
The marketing mix component that gives values to a product is …(a)place(b) price (c)product (d)production.
The marketing mix component that facilitates the movement of goods to the customers is known as(a)place (b)price (c)process (d)promotion

Micro environment refers to the _________ (a)bargaining power of the supplies (b)force that are close to the company and affect its ability to serve its customers (c)factors that can influence an organization but are outside of their control (d)any of the above
Micro and macro environment are factors affecting ________(a)marketing (b)marketing environment (c)marketing mix (d)economics environment
The following are under macro environment except ________(a)supplies environment (b)political environment (c)economics environment (d)technological environment

When the sellers firm is a monopoly firm, the bargaining power of the ________ gets maximize (a)buyer (b)supplier (c)reseller (d)customer
The act of buying at a sight without previous knowledge of its known as (a)shopping (b)impulse buying (c)special buying (d)emergency buying
The industrial products include the following except (a)installation (b)accessory equipment (c)raw materials (d)unsought product

All the following are consumer’s product include the following except (a)convenience product (b)shopping product (c)special product (d)irritating product
_________ concept states that the consumers will like or accept the products and services which are highly available and affordable (a)production (b)product (c)selling (d)relationship
A product by an organization for use in carrying out a business is _________(a)an industrial product (b) a specialty product (c)a consumer product (d)a convenience product

Section B

Instructions: Answer any three questions

1a. Define marketing (3marks)

2a. Distinguish between production concept and marketing concept (6 marks)

3a. Write a short note on each of the following type of consumer goods with examples

iii. specialty goods

3b. Differentiate between goods and services (4 marks)

4a. What is marketing mix? (5 marks)

5a. List and explain the two (2) factors affecting marketing environment. (5 marks)

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