HomeJSS 1Business Studies JSS 1Understanding Consumer and Society for JSS1 Students

Understanding Consumer and Society for JSS1 Students

Detailed Lesson Plan on Consumer and Society

Subject: Business Studies

Class: JSS 1

Term: Second Term

Week: 8

Age: 10 – 12 years

Topic: Consumer and Society

Sub-topic: Meaning of Consumer, Market, Society, and Consumer Education

Duration: 40 minutes

Behavioural Objectives

By the end of the lesson, students should be able to:

  1. Define who a consumer is.
  2. Explain the meaning of a market and its importance.
  3. Describe what a society is and its characteristics.
  4. Understand consumer education and its advantages.
  5. Identify the disadvantages of lack of consumer education.

Keywords

  • Consumer – A person who buys goods for personal use.
  • Market – A place or platform for buying and selling.
  • Society – A group of people with common interests.
  • Consumer Education – Learning how to make informed buying decisions.

Set Induction

The teacher asks students:

  • Who has ever gone to the market to buy something?
  • How do you know if the product you buy is of good quality?
  • Do you think consumers have rights when they buy goods and services?
  • The teacher listens to their responses and links them to today’s topic.

Entry Behaviour

Students have experience buying goods from markets and stores, either by themselves or with their parents.

Learning Resources and Materials

  • Pictures of different market types (physical and online markets)
  • Sample consumer products (e.g., labeled packaged food items)
  • Charts showing consumer rights and responsibilities
  • Flashcards with keywords

Building Background/Connection to Prior Knowledge

Students have learned about different forms of business organizations in previous lessons. This lesson builds on that by explaining the relationship between consumers, the market, and society.

Embedded Core Skills

  • Critical thinking
  • Communication skills
  • Decision-making
  • Financial literacy

Learning Materials

  • Lagos State Scheme of Work
  • Business Studies Textbook for JSS1
  • Relevant websites on consumer rights

Instructional Materials

  • Whiteboard and marker
  • Projector (if available)
  • Handouts on consumer rights

Lesson Presentation

Step 1: Definition and Explanation of Key Concepts

  1. Who is a Consumer?

    • A consumer is an individual who buys goods or services for personal use.
    • Examples: A student buying a textbook, a mother buying food, a man paying for a haircut.

  2. Meaning of Market

    • A market is any place or system where buyers and sellers meet to exchange goods and services.
    • Markets can be physical (e.g., supermarkets, open-air markets) or virtual (e.g., online stores).
    • Examples: Mile 12 Market, Jumia, Shoprite, Balogun Market, eBay, etc.

  3. Meaning of Society

    • A society is a group of people who live together and share common values, beliefs, and traditions.
    • Examples: Nigeria, Yoruba community, Students in a school, Religious groups, etc.

  4. Consumer Education

    • Consumer education teaches people how to make good buying decisions and avoid being cheated.
    • It helps consumers know their rights and responsibilities.

Step 2: Importance of Consumer Education

  1. Helps people make wise purchasing decisions.
  2. Teaches how to avoid fake and substandard goods.
  3. Informs consumers of their rights and responsibilities.
  4. Helps consumers understand pricing and quality differences.
  5. Prevents financial loss and consumer fraud.
  6. Encourages proper resource management.
  7. Educates people about business ethics and fairness.
  8. Helps consumers get maximum satisfaction from their purchases.
  9. Ensures consumer safety through product awareness.
  10. Teaches consumers how to compare product quality.

Step 3: Disadvantages of Lack of Consumer Education

  1. Consumers may buy fake or expired goods.
  2. Consumers may be cheated or overcharged.
  3. Lack of knowledge about consumer rights.
  4. Financial loss due to poor purchasing decisions.
  5. Buying unnecessary products due to advertisements.
  6. Increased risk of unsafe and harmful products.
  7. Consumers may not know where to report faulty products.

Class Activity Discussion: FAQs

  1. Who is a consumer?

    • A consumer is a person who buys goods or services for personal use.

  2. What is a market?

    • A market is a place where goods and services are exchanged.

  3. Give two examples of online markets.

    • Jumia and eBay.

  4. Why is consumer education important?

    • It helps people make better buying decisions and avoid fraud.

  5. What happens when consumers lack education?

    • They may buy fake goods or lose money.

  6. What is society?

    • Society is a group of people who share common values and live together.

  7. How does consumer education protect buyers?

    • It teaches them about their rights and responsibilities.

  8. Mention one disadvantage of lack of consumer education.

    • Consumers may buy low-quality products.

  9. How can consumers learn about their rights?

    • Through consumer education programs and government policies.

  10. Give an example of a physical market.

  • Mile 12 Market.

Evaluation

Fill in the blanks (choose the correct option: a, b, c, or d)

  1. A consumer is a person who buys goods for ____ use.
    a) Commercial
    b) Business
    c) Personal
    d) Industrial

  2. A market is a place where ____ meet.
    a) Consumers and friends
    b) Buyers and sellers
    c) Teachers and students
    d) Doctors and patients

  3. ____ means learning how to make smart buying decisions.
    a) Consumer protection
    b) Consumer education
    c) Business ethics
    d) Financial literacy

  4. A society is a group of people with ____ interests.
    a) Similar
    b) Different
    c) No
    d) Opposite

  5. One of the advantages of consumer education is _____.
    a) Buying fake goods
    b) Making informed decisions
    c) Wasting money
    d) Avoiding savings

  6. A market can be ____ or online.
    a) Virtual
    b) Physical
    c) Both a and b
    d) None of the above

  7. Lack of consumer education leads to _____.
    a) Better purchases
    b) Wastage of money
    c) More savings
    d) Good profits

  8. Jumia and eBay are examples of ____ markets.
    a) Online
    b) Open-air
    c) Private
    d) Secret

  9. Buying a book from a bookstore makes you a _____.
    a) Manufacturer
    b) Supplier
    c) Consumer
    d) Retailer

  10. Consumer education teaches people how to _____.
    a) Save money
    b) Spend all their money
    c) Ignore their rights
    d) Trust all sellers

Conclusion

  • The teacher summarizes the lesson and corrects any misconceptions.
  • The teacher goes around to mark students’ work and provide feedback.

Understanding Limited Liability Companies: Definition, Types & Benefits 

Assignment 

  • Who is a consumer?
  • What is market?
  • What is society?
  • What are the advantages and disadvantages of consumer education

 

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