SUBJECT:  MARKETING CLASS: SS 2     Time: 


  1. A set activity organized to inform, attract and induce customers to buy a product in preference to other is known as (a)advertising (b)marketing (c)promotion (d)publicity
  2. The following are forms of promotion except _________(a)coupons (b)sampling (c)price off (d)trade fair 
  3. Special promotions awarding value to winners based on skills is known as _______(a)sweepstakes (b)contest (c)incentives (d)rebates 
  4. Rebate are ________(a)special promotions awarding value to winners (b)partial refunds that are offered by the manufacturers. (c)lowering a product selling price(d)special promotion based on luck
  5. In sweepstake form of promotion, (a)winners are determine d by random selection (b)incentives  are given when coupons is redeemed (c)there is an exchange between two things (d)all of the above 
  6. _________ are specially designed materials intended for placement in retail stores. (a)point of purchase (b)loyalty programmes (c)sampling (d)coupons 
  7. The idea or image of a specific product or service that consumers connect with is________(a)packaging (b)branding (c)brand (d)label
  8. These are the importance of packaging except (a) designing (b)attraction (c)differentiation (d)marketing 
  9. _________means trading of goods. (a)marketing (b)merchandise (c)merchandising (d)selling 
  10. Recognition and loyalty are benefit of (a)branding (b)labeling (c)packaging (d)none 
  11. The quality of merchandiser is _________(a)planning capability (b)loyalty (c)communication skill (d)all of the above 
  12. The holding of goods in proper condition from the time they are produced until the consumers need them refers to_____(a)standardizing (b)grading (c)transportation (d)storing 
  13. _________ is also a function of merchandising (a)decision making (b)market research (c)labeling (d)packaging 
  14. Which is following best define distribution. (a)the movement of man from one place to another (b)the process of making a product or service available for use or consumption (c)the consumption of goods (d)buying and selling 
  15. The following are types of the distribution except ________(a)extensive (b)exclusive (c)intensive (d)selective distribution 
  16. Channel of distribution can be defined as  (a)means of communicating goods and services to consumers (b)the path or route along which goods move from producer to consumers (c)the movement of products from a source or workshop (d)the means of holding or preserving goods 
  17. Channel of distribution includes the following except. (a)producer to retailer to wholesaler to customer (b)producer to customer (c)producer to retailer to customers (d)producer to agent to wholesaler to retailer to customer 
  18. One of these is a factor that influences the choice of distribution channels.(a)nature of distribution (b)nature of market (c)prompt selling (d) popularity of retailer 
  19. One of the following is not a function of distribution channel. (a)it bridge the gap between production and consumption (b)it is responsible for promoting the product (c)it creates contact for prospective buyers (d)it reduces the cost of production 
  20. Identify which is not a benefit of intermediaries. (a)bridging the gap between the assortment of goods and services  (b)reducing the cost of distribution by making transactions routine(c)reducing the cost cost of production (d) helping the search of both buyers and sellers. 
  21. Which of the following best defines transportation? (a)creating awareness about a product (b)movement of products from a source to customer. (c)creation of sales of goods and services (d)the physical supply of products
  22. The following are importance of transportation except. (a)mobility of labour and capital (b)stabilization in price (c)low production (d)specialization
  23. These are major modes of transportation but (a)air transport (b)rail transport (c)truck transport (d)land transport 
  24. Which is the least expensive and slowest? (a)air transport (b)water transport (c)pipeline (d)motor carriers
  25. _________ can affect the choice of transportation. (a)distance (b)nature of goods (c)shipment (d)none
  26. Pipelines are generally used to transport________ (a)water (b)raw materials (c)oil, natural gas and chemical (d) food.
  27. Which is the most expensive means of transportation? (a)air transport (b)rail transport (c)water transport (d)pipeline 
  28. The following are main document used in transport except________(a)bill of lading (b)delivery note (c)airway bill (d)carrier note 
  29. “Branding” of a product has three main purposes. The most important is _______(a)product identification (b)repeat sales (c)new product sales (d)legal identification 
  30. The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturers products in some way is called (a)discount (b)trade incentives (c)premium (d)rebate


Section B

Instructions: Answer any three (3) questions 

1a. Define promotion (4 marks)

  1. State three (3) functions of promotion in marketing (6 marks)

2a. Explain the following terms 

  1. Merchandise                           ii. Merchandising                     iii. Brand 
  1.         Branding                                  v. Label (10 marks)

3a. What is scrambled merchandising? (2 marks) 

  1. Explain four (4) functions of merchandising? (8 marks)

 4a. Identify four (4) functions of distribution channel. (4 marks)

  1. State three (3) benefits of intermediaries (6 marks)

5a. Mention five importance of transportation in marketing (5 marks)

  1. Write a short note on each of the following modes of transportation
  1. Air transportation 
  2. Land transportation (5 marks)


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