INTRODUCTION TO MARKETING 2

Subject :

MARKETING

Topic :

INTRODUCTION TO MARKETING 2

Class :

SSS 1

FIRST TERM

WEEK 2

LEARNING MATERIALS

• Whiteboard/Chalkboard
• Explanatory posters/pictures

Instructional Materials :

• Lagos State Scheme of Work.
• Online Materials.
• Textbooks

Previous Knowledge :

The pupils have been taught various topics    INTRODUCTION TO MARKETING 1

Behavioural Objectives :  At the end of the lesson, the learners will be able to

• State any four  processes of marketing

Content :

WEEK 2

INTRODUCTION TO MARKETING II

In order for the marketing bridge to work correctly providing consumer with opportunities to purchase the products and services they need,the marketing process must accomplish the following important functions;;;

BUYING; It involves what to buy,what quality,how much,from whom,when and at what price,people in business buy to increase sales or to decrease costs,purchasing agents are much influenced by quality ,service and price,the products that the retailers buy for resale are determined by the need and preferences of their customers,

SELLING; Selling is providing a way to give your customer what he wants, you can do this in any number of ways,you can sell your product directly to the customer, or sell it at wholesale prices to retailers, you may sell a product made especially for sale to other businesses,

FINANCING; Financing refers to how your business will obtain the money it needs to start operations and stay operable, This function encompasses investors,financing,budgeting may have, it also refers to to how a customer will pay for the goods or services that you are selling,

STORAGE; It involves the keeping of goods in proper condition from the time they are produced until they are needed by consumers[ in case of finished products] or by the production department [ in case of raw materials and stores] storing protects the goods from deterioration and helps in carrying over surplus for future consumption or use in production, Goods may be stored in various warehouses situation at different places ,storing assumes great importance when production is seasonal or consumption may be seasonal, retail firms are called’ stores’

TRANSPORTATION; this is the physical means whereby goods are whereby goods are moved from the places, where they are produced to where they are needed for consumption ,transportation is essential for the procurement of raw materials to the delivery of finished products to the customers places, marketing that is chosen is based on  several consideration such as suitability, speed and cost,

PROCESSING; processing involves turning a raw product, like wheat, into something the consumer can use-example, bread

PROMOTING;A product or service is useless to your business if no one knows about it, the promotional aspect of marketing refers to the efforts you make to get the word out about what you are selling,

MARKET INFORMATION; The only sound foundation on which marketing decisions may be based is correct and timely market information,right facts and information reduce any form of risks and thereby result in cost reduction,

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Presentation

The topic is presented step by step

Step 1:

The class teacher revises the previous topics

Step 2.

He introduces the new topic

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

Evaluation :

CLASSWORK

State any four  processes of marketing

Conclusion :

The teacher summarizes the lesson.

He or she gives out a board summary of the topic as note .

He or she goes round to mark and does the necessary corrections