INTRODUCTION TO MARKETING 2
- Explanatory posters/pictures
Instructional Materials :
- Lagos State Scheme of Work.
- Online Materials.
Previous Knowledge :
The pupils have been taught various topics INTRODUCTION TO MARKETING 1
Behavioural Objectives : At the end of the lesson, the learners will be able to
- State any four processes of marketing
INTRODUCTION TO MARKETING II
In order for the marketing bridge to work correctly providing consumer with opportunities to purchase the products and services they need,the marketing process must accomplish the following important functions;;;
BUYING; It involves what to buy,what quality,how much,from whom,when and at what price,people in business buy to increase sales or to decrease costs,purchasing agents are much influenced by quality ,service and price,the products that the retailers buy for resale are determined by the need and preferences of their customers,
SELLING; Selling is providing a way to give your customer what he wants, you can do this in any number of ways,you can sell your product directly to the customer, or sell it at wholesale prices to retailers, you may sell a product made especially for sale to other businesses,
FINANCING; Financing refers to how your business will obtain the money it needs to start operations and stay operable, This function encompasses investors,financing,budgeting may have, it also refers to to how a customer will pay for the goods or services that you are selling,
STORAGE; It involves the keeping of goods in proper condition from the time they are produced until they are needed by consumers[ in case of finished products] or by the production department [ in case of raw materials and stores] storing protects the goods from deterioration and helps in carrying over surplus for future consumption or use in production, Goods may be stored in various warehouses situation at different places ,storing assumes great importance when production is seasonal or consumption may be seasonal, retail firms are called’ stores’
TRANSPORTATION; this is the physical means whereby goods are whereby goods are moved from the places, where they are produced to where they are needed for consumption ,transportation is essential for the procurement of raw materials to the delivery of finished products to the customers places, marketing that is chosen is based on several consideration such as suitability, speed and cost,
PROCESSING; processing involves turning a raw product, like wheat, into something the consumer can use-example, bread
PROMOTING;A product or service is useless to your business if no one knows about it, the promotional aspect of marketing refers to the efforts you make to get the word out about what you are selling,
MARKET INFORMATION; The only sound foundation on which marketing decisions may be based is correct and timely market information,right facts and information reduce any form of risks and thereby result in cost reduction,
The topic is presented step by step
The class teacher revises the previous topics
He introduces the new topic
The class teacher allows the pupils to give their own examples and he corrects them when the needs arise
State any four processes of marketing
The teacher summarizes the lesson.
He or she gives out a board summary of the topic as note .
He or she goes round to mark and does the necessary corrections
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