MARKETING CONCEPT 2
- Explanatory posters/pictures
Instructional Materials :
- Lagos State Scheme of Work.
- Online Materials.
Previous Knowledge :
The pupils have been taught various topics
MARKETING CONCEPT 1
Behavioural Objectives : At the end of the lesson, the learners will be able to
- Explain the marketing concept
THE MARKETING CONCEPT; This concept lays emphasis on marketing management with the twin goals of customer orientation and profitable sales volume, Attention is to be on marketing rather than selling,The key questions became;
what do customers want?
can we develop it while still want it?
How can we keep our customers satisfied?
In response to these discerning questions,firms began to adapt the marketing concept,which involves;
focusing on customer needs before developing the products
Aligning all functions of the company to focus on those needs
Realizing a profit by successfully satisfying customer needs over the long term,
DISTINCTIONS BETWEEN THE SALES CONCEPT AND THE MARKETING CONCEPT
The sales concepts focuses on the need of the seller,the marketing concept focuses on the needs of the buyer.
The sales concept is preoccupied with the sellers need to convert his/her product into cash.The marketing concept is preoccupied with the idea of satisfying the needs of the customers by means of the product as a solution to the customers problem [needs]
The marketing concept represent the major change in otdays company orientation that provides the foundation to achieve competitive advantage,The philosophy is the foundation of consultative selling.
The marketing concept has evolved into a fish and more refined company orientation,the societal marketing concept,This concept is more theoretical and will undoubtedly influence future forms of marketing and selling approaches,
The topic is presented step by step
The class teacher revises the previous topics
He introduces the new topic
The class teacher allows the pupils to give their own examples and he corrects them when the needs arise
Explain the distinction between the sales and marketing concept
Explain consumer orientation approach
The teacher summarizes the lesson.
He or she gives out a board summary of the topic as note .
He or she goes round to mark and does the necessary corrections
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