KEY MARKETING CONCEPT
WEEK 6 & 7
- Explanatory posters/pictures
Instructional Materials :
- Lagos State Scheme of Work.
- Online Materials.
Previous Knowledge :
The pupils have been taught various topics
MARKETING CONCEPT 1
Behavioural Objectives : At the end of the lesson, the learners will be able to
- Explain key marketing concepts
WEEK 6 AND 7
KEY MARKETING CONCEPTS
Modern marketing concepts is a concept that embraces understanding that marketing activities is consumer oriented.
This concept is very popular because the marketing activities of this concept is built on assumption and application of though as follows;
More customers know what they need,
Orientation to consumer needs as the main target for the success of marketing activities
marketing research helps in determining customer needs exactly
satisfied customers will appreciate the producers with a repeat purchase
The difference bidding which is competitive is important for customers in identifying products of interest,
The following are the levels of relationship building with consumers;
basic marketing; The seller is just selling the product
Reactive marketing;The sellers sell the product and convince customers to call if they have any questions,comments or complaints
Accountable marketing; sellers calling customers to find out whether the product meets their expectations and to ask customers about the proposed improvement of the product
proactive marketing; seller contact customers from time to time with suggestions about the benefits of the products
partnership marketing;The company works continuously to help improve performance for
companies that operate on the basis of partnership with customers through specialization which is supported by the database and develop interactive communication with consumers, it is believed by experts and practitioners of marketing will be able to easily establishment and strengthen customer loyalty.
profit orientation; This concept gives recognition to the basic objectives of any business firm which is to maximize profit and increase the shareholders return on investment within constraint imposed by competitors,government an public opinion,many marketing decisions are made without any reference to return on investment,it is important for marketing mangers to have profit orientation when taking their marketing decisions.
The topic is presented step by step
The class teacher revises the previous topics
He introduces the new topic
The class teacher allows the pupils to give their own examples and he corrects them when the needs arise
- Define marketing concept
- Explain the following ;
- product concept;
- production concept;
- selling concept;
- marketing concept;
- profit orientation;
Explain the meaning of products
The teacher summarizes the lesson.
He or she gives out a board summary of the topic as note .
He or she goes round to mark and does the necessary corrections
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