KEY MARKETING CONCEPTS

Subject :

MARKETING

Topic :

KEY MARKETING CONCEPT

Class :

SSS 1

FIRST TERM

WEEK 6 & 7

LEARNING MATERIALS

• Whiteboard/Chalkboard
• Explanatory posters/pictures

Instructional Materials :

• Lagos State Scheme of Work.
• Online Materials.
• Textbooks

Previous Knowledge :

The pupils have been taught various topics

    MARKETING CONCEPT 1

Behavioural Objectives :  At the end of the lesson, the learners will be able to

• Explain key marketing concepts

Content :

WEEK 6 AND 7

KEY MARKETING CONCEPTS

Modern marketing concepts is a concept that embraces understanding that marketing activities is consumer oriented.

This concept is very popular because the marketing activities of this concept is built on assumption and application of though as follows;

More customers know what they need,

Orientation to consumer needs as the main target for the success of marketing activities

marketing research helps in determining customer needs exactly

satisfied customers will appreciate the producers with a repeat purchase

The difference bidding which is competitive is important for customers in identifying products of interest,

The following are the levels of relationship building with consumers;

basic marketing; The seller is just selling the product

Reactive marketing;The sellers sell the product and convince customers to call if they have any questions,comments or complaints

Accountable marketing; sellers calling customers to find out whether the product meets their expectations and to ask customers about the proposed improvement of the product

proactive marketing; seller contact customers from time to time with suggestions about the benefits of the products

partnership marketing;The company works continuously to help improve performance for

its customers,

companies that operate on the basis of partnership with customers through specialization which is supported by the database and develop interactive communication with consumers, it is believed by experts and practitioners of marketing will be able to easily establishment and strengthen customer loyalty.

profit orientation; This concept gives  recognition to the basic objectives of any business firm which is to maximize profit and increase the shareholders return on investment within constraint imposed by competitors,government an public opinion,many marketing decisions are made without any reference to return on investment,it is important for marketing mangers to have profit orientation when taking their marketing decisions.

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Presentation

The topic is presented step by step

Step 1:

The class teacher revises the previous topics

Step 2.

He introduces the new topic

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

Evaluation

CLASSWORK

1. Define marketing concept
2. Explain the following ;

• product concept;
• production concept;
• selling concept;
• marketing concept;
• profit orientation;

ASSIGNMENT;

Explain the meaning of products

Conclusion :

The teacher summarizes the lesson.

He or she gives out a board summary of the topic as note .

He or she goes round to mark and does the necessary corrections