HomePrimary 6Agricultural Science Primary 6Market and Marketing of Agricultural Produce Agricultural Science Primary 6

Market and Marketing of Agricultural Produce Agricultural Science Primary 6

Lesson Note: Agricultural Science

Primary 6 – Second Term (Week 8)

Topic: Market and Marketing of Agricultural Produce

Lesson Details

  • Subject: Agricultural Science
  • Class: Primary 6
  • Term: Second Term
  • Week: 8
  • Age: 10–11 years
  • Topic: Market and Marketing of Agricultural Produce
  • Sub-Topic: Definition of Market and Marketing, Reasons for Marketing Agricultural Produce
  • Duration: 40 minutes

Behavioral Objectives

By the end of the lesson, pupils should be able to:

  1. Define market and marketing in simple terms.
  2. List and explain at least five reasons for marketing agricultural produce.
  3. Describe the process of marketing agricultural produce.

Keywords

  • Market: A place where goods are bought and sold.
  • Marketing: Activities involved in promoting and selling agricultural produce.
  • Produce: Crops and livestock products.
  • Demand: The need or desire for goods.
  • Supply: The quantity of goods available for sale.

Set Induction

Begin the lesson by asking pupils:

  • Have you ever seen people selling fruits, vegetables, or livestock at the market?
  • What do you think happens in a market?
    Discuss their responses to introduce the concepts of market and marketing.

Entry Behavior

Pupils are familiar with agricultural produce like fruits, vegetables, grains, and livestock, and may have seen these items being sold in markets.

Learning Resources and Materials

  1. Pictures of different markets and agricultural produce.
  2. Charts showing the steps involved in marketing.
  3. Flashcards with definitions of keywords (e.g., market, marketing, supply, demand).

Building Background/Connection to Prior Knowledge

Pupils have learned about packaging agricultural produce in previous lessons. Packaging is one of the key processes involved in marketing, which helps preserve and transport goods to the market.

Embedded Core Skills

  • Communication: Pupils discuss market and marketing concepts.
  • Critical Thinking: Pupils analyze why marketing is important.
  • Collaboration: Pupils work in groups to list reasons for marketing agricultural produce.

Reference Books

  1. Lagos State Scheme of Work for Agricultural Science.
  2. Agricultural Science for Primary Schools (Textbook).

Instructional Materials

  1. Flashcards for keywords.
  2. Pictures or diagrams of markets and agricultural produce.
  3. Real-life agricultural products like fruits or vegetables for demonstrations.

Content

1. Meaning of Market and Marketing

  • Market: A market is a place where people buy and sell goods, including agricultural produce. It can be a physical location like a village market or an online platform.
  • Marketing: Marketing involves all the activities carried out to make agricultural produce available to buyers. These activities include harvesting, packaging, transporting, advertising, and selling.

2. Reasons for Marketing Agricultural Produce

  1. To make produce available to consumers: Farmers market their goods to reach people who need them.
  2. To earn income: Farmers sell their produce to make money.
  3. To prevent spoilage: Marketing helps to quickly sell perishable goods like fruits and vegetables.
  4. To promote trade and commerce: Marketing contributes to the economy by creating opportunities for buying and selling.
  5. To ensure fair pricing: Marketing helps to determine the value of agricultural produce based on supply and demand.
  6. To create employment opportunities: Marketing activities like transportation, packaging, and selling provide jobs for many people.

3. Steps Involved in Marketing Agricultural Produce

  1. Harvesting: Crops or livestock products are harvested when ready.
  2. Packaging: The produce is carefully packaged to protect it from damage.
  3. Transportation: Goods are transported from farms to markets.
  4. Storage: Some produce is stored temporarily to prevent spoilage before selling.
  5. Advertising: Information about the produce is shared with potential buyers.
  6. Selling: The final step involves selling the produce to consumers or retailers.

Examples of Agricultural Produce Sold in Markets

  1. Vegetables (e.g., tomatoes, spinach).
  2. Fruits (e.g., oranges, bananas).
  3. Grains (e.g., rice, maize).
  4. Livestock products (e.g., eggs, meat).
  5. Processed goods (e.g., garri, palm oil).

Evaluation

Fill-in-the-Blank Questions (Objective)

  1. A ______ is a place where goods are bought and sold.
    (a) Farm (b) School (c) Market (d) House
  2. Marketing helps to ______ perishable goods quickly.
    (a) Spoil (b) Sell (c) Grow (d) Damage
  3. ______ is one of the steps in marketing agricultural produce.
    (a) Weeding (b) Harvesting (c) Planting (d) Watering
  4. Farmers market their goods to ______ income.
    (a) Lose (b) Earn (c) Reduce (d) Prevent
  5. The activity of transporting goods from the farm to the market is called ______.
    (a) Packaging (b) Selling (c) Storage (d) Transportation

Short Answer Questions (Theory)

  1. Define a market.
  2. Explain the term “marketing.”
  3. List three reasons for marketing agricultural produce.
  4. What are the steps involved in marketing agricultural produce?
  5. Mention three examples of agricultural produce sold in markets.

Class Activity Discussion

  1. Why is marketing important for farmers?
  2. How does packaging help in the marketing of farm produce?
  3. What happens if agricultural produce is not marketed quickly?
  4. Discuss the benefits of marketing to the economy.
  5. Identify some challenges farmers face in marketing their produce.

Presentation Steps

  1. Introduction: The teacher revises the previous topic on packaging of agricultural produce.
  2. New Topic Introduction: The teacher explains market and marketing with real-life examples and pictures.
  3. Discussion: Pupils share their experiences of visiting markets and identify agricultural produce commonly sold.
  4. Guided Learning: The teacher leads pupils in listing reasons for marketing agricultural produce.
  5. Group Activity: Pupils work in groups to outline the steps involved in marketing.

Teacher’s and Learners’ Activities

  • Teacher’s Activities:
    • Explain market and marketing.
    • Provide examples and guide pupils through discussions.
    • Ask questions and correct misconceptions.
  • Learners’ Activities:
    • Answer questions and participate in discussions.
    • Share examples of markets and agricultural produce.
    • Complete group and individual tasks.

Assessment Questions

  1. Define marketing in your own words.
  2. Why is it important to market agricultural produce?
  3. What are the steps in marketing farm produce?
  4. List three agricultural products sold in the market.
  5. Name two challenges farmers face when marketing their goods.

Conclusion

The teacher reviews the lesson by asking oral questions to test pupils’ understanding of market and marketing. Feedback is provided, and corrections are made where necessary.

First Term Examination Questions Agricultural Science JSS 3 First Term Lesson Notes

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