Examination Questions Marketing SS 2 Second Term Lesson Notes Week 12
EXAM QUESTIONS – SECOND TERM SS 2 MARKETING
SECTION A: Objective Questions
- The selling of goods in small units is normally performed by
a) Distributors
b) Wholesalers
c) Retailers
d) Brokers - A storage facility that uses advanced material handling systems under the control of a central computer is
a) A public warehouse
b) An automated warehouse
c) A distribution warehouse
d) A storage warehouse - The way in which a product is delivered to meet the customers’ need is
a) New product concepts
b) Selling concepts
c) Advertising activities
d) Distribution activities - The process of encouraging consumers to buy products at a retail outlet is
a) Advertising
b) Publicity
c) Merchandising
d) Distribution - Another term for e-marketing is ________
a) Direct marketing
b) Internal marketing
c) Electronic marketing
d) Electronic banking - A document that accompanies goods on transit is a ________
a) Manifest
b) Waybill
c) Bill of sight
d) Credit note - Marketing concepts means
a) Buying and selling to customers
b) Selling and distribution to customers
c) Satisfying customers’ needs and wants
d) Advertising and promotion to customers - Meeting customer expectations regarding the quality of a product is
a) Customer satisfaction
b) Customer excellence
c) Customer loyalty
d) Customer value - Which of the following channels of distribution will be used by a company that wants to have control over its price?
a) Manufacturer – Consumer
b) Manufacturer – Agent – Consumer
c) Manufacturer – Wholesaler – Retailer – Consumer
d) Manufacturer – Agent – Retailer – Consumer - Which of the following is not an element of the marketing mix?
a) Place
b) Packaging
c) Price
d) Product - Competitive price in marketing is arrived at by _________
a) Considering competitive demand for the product
b) Adding mark-up to the cost price
c) Setting margin to the best price
d) Adding margin to the best price - Marketing is defined as
a) Buying and selling to customers
b) Selling and distribution to customers
c) Meeting customers’ needs profitably
d) Advertising and promotion to customers - A product by an organization for use in carrying out a business is
a) An industrial product
b) A specialty product
c) A consumer product
d) A convenience product - Which of the following cannot be used to identify a product?
a) Trademark
b) Trade name
c) Pricing policy
d) Package - Convenience and specialty goods are classified as
a) Consumer goods
b) Organizational goods
c) Agricultural goods
d) Industrial goods - An offer of free sample of goods is a form of
a) Conditional sale
b) Tied buying
c) After-sale service
d) Sales promotion - The process of dividing a market into homogenous groups of buyers is
a) Product differentiation
b) Target marketing
c) Segmentation
d) Product positioning - Which of the following is not contained in a consignment note?
a) Name of the seller
b) Name of the buyer
c) Cost of goods
d) Description of goods - A market that deals in soft drinks and cosmetics is a
a) Consumer market
b) Business market
c) Government market
d) Reseller market - Which of the following is a source of fund that a limited liability company will not pay back?
a) Debenture
b) Ordinary shares
c) Overdraft
d) None of the above - Another name for the 4P’s in marketing is
a) Consumerism
b) Impulse
c) Specialty product
d) Marketing mix - The activities of marketing that take place outside your country is known as
a) International marketing
b) Internal marketing
c) Economic marketing
d) Competitive marketing - Market information is obtained for
a) Market research
b) Marketing concept
c) Advertising promotion - All but one are the four Ps in marketing
a) Public
b) Product
c) Price
d) Promotion - ________ are products bought by individuals and organizations for further processing or for use in conducting a business
a) Industrial products
b) Services
c) Specialty products
d) Promotional products - Sellers that handle their own exports are engaged in
a) Licensing
b) Direct exporting
c) Indirect exporting - An example of a specialty product is
a) Bread
b) Dress
c) A car
d) Foodstuff - One of the following is a document used in international trade
a) Bill of lading
b) Ticket
c) Journal - Another name for consignment
a) Goods
b) Transport
c) Pipeline - The use of pipes underground for transporting liquid and gases is called
a) Transport
b) Rail
c) Land pipeline - The sender of goods is known as
a) Consignor
b) Consignment marketer
c) Consignee - What form of transport is used to carry bulky and heavy goods?
a) Rail
b) Car
c) Pipeline
d) Air - Which of the following is not a factor affecting transportation?
a) Cost
b) Speed
c) Profit
d) Nature - Which of the following is not a function of warehousing?
a) Transportation
b) Risk bearing
c) Processing
d) Marketing - _________ is not a type of warehouse
a) Public
b) Private
c) Bonded
d) Strong - _________ is not a mineral product
a) Copper
b) Zinc
c) Milo
d) Gold - Which of the following is not a global brand?
a) Coca-Cola
b) Toyota
c) Procter and Gamble
d) Dear Mama - The fastest form of transportation is
a) Land
b) Water
c) Pipe
d) Air - Sampling is a way of promoting
a) Debt
b) Branding
c) Sales
d) Income - Electronic marketing is usually carried out in the
a) Cities
b) Internet
c) Abroad
d) Urban areas - Which of the following is not a type of distribution?
a) Selective
b) Exclusive
c) Specialty - Which of the following is a type of transportation?
a) Land
b) Pipeline
c) Free - The fastest form of transportation is by
a) Land
b) Air
c) Road - The form of transportation to move bulk goods is
a) Air
b) Rail
c) Pipeline - The following is a document used in transportation
a) Credit card
b) Bill of lading
c) Vending machine - What makes a product different from others
a) Cost
b) Branding
c) Name - Which of the following is a brand name?
a) Bank
b) Coca-Cola
c) Milk - One of the following is a type of warehouse
a) Security
b) Bonded
c) International - Which of the following is a goal of marketing?
a) Consumer satisfaction
b) Export
c) Franchising - Which of the following is not a function of marketing?
a) Storage
b) Selling
c) Retailing
SECTION B: Theory Questions
- What is consumer behavior?
b) Differentiate between consumer and organizational behavior. - List the various stages of the consumer buying process.
- Explain three (3) internal organizational factors in organizational buying behavior.
- Define market plan.
b) What is marketing research?
c) What are the reasons for market research? - What is pricing?
b) Explain four pricing strategies you know.
SECTION C: Attempt Five Questions
- a. State five importance of middlemen in marketing.
b. Explain five factors that can determine the type of channels of distribution to be used by a company. - a. What is a warehouse?
b. Describe any three types of warehousing.
c. State five functions of a warehouse. - a. What is merchandising?
b. Mention four merchandising activities.
c. State five functions of merchandising. - State five importance of e-marketing to:
(i) An organization
(ii) A consumer - a. What is pricing?
b. Explain the marketing concept.
c. List and explain the four elements of the marketing mix. - a. What is a product?
b. Distinguish between product and production.
c. State five reasons why new products may fail in the market. - a. Explain “quality” in marketing.
b. Explain the following terms:
(i) Intensive distribution
(ii) Selective distribution
(iii) Exclusive distribution
