MARKETING FIRST TERM EXAMINATION SS 3

FIRST TERM

Examination malpractices may lead to a repeat of the subject or suspensions don’t be involved.

SUBJECT: MARKETING                       TIME: 2HRS            CLASS: SS  3

SECTION A (OBJECTIVES)

FIRST TERM EXAMINATIONS

MOCK SSCE EXAMINATION

SUBJECT:MARKETING

CLASS: SS3

TIME:2 1/2 HRS

INSTRUCTIONS:ANSWER ALL QUESTIONS IN SECTION A AND ANY OTHER FIVE IN SECTION B.

1.Psychological factors are divided into( a) 5(b) 6(c) 3d) 4

2.Business to business market is a conglomeration of organisations that

(a) Buy products for manufacturing (b) Buy products for use as operational supplies (c) All of the above (d) None of the above

3. Other basic ways in which the buyer can satisfy a particular desire is called

(a) Desire competitor (b) Merchandising (c) Qualifying (d) All of the above

4. Customer retention is also called

(a) Retention marketing (b) Customer loyalty (c) Customer satisfaction (d) None of the above

5. The different ways that a seller can use to build goodwill with its customers includes all except ________.

(a) Advertising (b) Conferences and meetings (c) Membership of associations and clubs (d) All of the above

6. Which of these is not a key concept of self-service marketing?

(a) Reduced effort to purchase (b) Immediate consumer gratification (c) Increased product variety available to consumers (d) Reduced costs to the seller

7. Which of these is not a barrier to effective selling?

(a) Failure to understand customer needs (b) Inadequate sales staff training (c) Poor communication skills (d) All of the above are barriers

8. A market can be segmented using _________ method.

(a) Must-have method (b) Demographic method (c) Psychographic method (d) All of the above

9. Which of these is not a basic consumer preference?

(a) Colour (b) Brand name (c) Price (d) Size and shape

10.Which of these influenceso rganisational buying behaviour?

(a) Environmental factor (b) Nominal factor (c) Economic factor (d) Cultural factor

11.The immediate desires that consumers might want to buy is called

(a) Desire competitor (b) Reseller market (c) Generic competitor (d) Government market

12. Book publishers are very good example market. (a) Reseller (b) Yaba market of

(c) Industrial (d) organisational

13.Which form of distribution networks is best suitable for egg distribution? (a) Manufacture – Retailer (b) Manufacture – Wholesaler – Retailer (c) Manufacture -Promoter – Agent – Consumer (d)Manufacture- Retailer – Consumer

13. Which of these is a stage in consume decision process?

(a) Need recognition (b) Information search (c) Evaluation of alternatives (d) Purchase decision

14. Which of these is a part of non-physical distribution? _________.

(a) After sales service (b) Warehousing and storage (c) Product delivery system to customers’ doors (d) All of the above

15. Which of these is a disadvantage of consumer market? __________.

(a) Easy to segment (b) Difficult to reach consumers’ doors (c) Not effective for new products (d) All of the above

16. The process in which consumer purchase an appropriate product through careful comparison of brands and models is called ________.

(a) Brand loyalty (b) Sensory marketing (c) Cross selling (d) Evaluation of alternatives

17.Which of these requires information from the customer to understand his or her environment? _________.

(a) Selling door-to-door (b) Telephone selling (c) Canvass selling (d) All of the above

18. Consumer behaviour can be analysed under __________ heading.

(a) Product attribute (b) Product packaging (c) Branding and advertising (d) Marketing factors

19. Which of these requires high level of skill and knowledge by sales personnel? _________.

(a) Telephone selling (b) Direct marketing (c) Canvass marketing (d) All of the above

20. Which of these is an effective way to introduce new products or brands? ___________.

(a) Canvass selling (b) Personal selling (c) Door-to-door selling (d) All of the above

Part B

Theory

1. Explain the meaning of international marketing.
2. Mention four reasons for international marketing
3. Highlight four importance of international marketing
4. Define importation
5. What is exportation
6. Write out four differences between importation and exportation.