FUNCTIONS OF DISTRIBUTION
Critically explain the functions of Distribution.
– Group discussions to highlight the functions.
– Jots down points
EMBEDDED CORE SKILLS
Critical thinking and problem solving.
– Collaboration and communication.
(YouTube. Matthew Jones).
– Web resource/ site (www.feedough.com)
-Other instructional materials (Chart and diagram.)
FUNCTIONS OF A DISTRIBUTION CHANNEL
1] the primary function of a distribution channels is to bridge the gap between production and consumption
2] A close study of the market is extremely essential,a sound marketing plan depends upon thorough market study.
3] The distribution channel is also responsible for promoting the product,awareness regarding products and other offers should be created among the consumers,
4] creating contacts for prospective buyers and maintaining liason with existing ones
5] Understanding the consumer’s needs and adjusting the offer accordingly
6] Negotiate price and other offers related to the product as per the customer demand
7] storage and distribution of goods
8] catering to the financial requirement for the smooth working of the distribution chain
9] Risk taking ,for example,by stock holding
Mention five factors that must be considered before selecting a distribution channels
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