Exam Questions Second Term SS 3 Marketing

CLASS: S.S.S. 3 SUBJECT: MARKETING

INSTRUCTION: Answer all the questions

SECTION A

1. Which of the following is not a component of the marketing mix? (a) Product (b) Price (c) Promotion (d) Placement
2. Which of the following is not a type of market segmentation? (a) Geographic (b) Demographic (c) Behavioral (d) Psychographic
3. What is the process of creating, promoting, and distributing a product or service called? (a) Marketing (b) Sales (c) Advertising (d) Public relations
4. What is the term used to describe the set of benefits that a company promises to deliver to customers to satisfy their needs? (a) Value proposition (b) Product positioning (c) Brand equity (d) Marketing mix
5. Which of the following is not a stage in the product life cycle? (a) Introduction (b) Growth (c) Maturity (d) Decline
6. Which of the following pricing strategies involves setting a high price to convey exclusivity and luxury? (a) Penetration pricing (b) Skimming pricing (c) Premium pricing (d) Economy pricing
7. What is the term used to describe the total amount of money that customers pay for a product or service? (a) Revenue (b) Profit (c) Cost (d) Margin
8. Which of the following is not a type of promotional activity? (a) Advertising (b) Personal selling (c) Public relations (d) Demographics
9. Which of the following is a type of marketing research? (a) Primary research (b) Secondary research (c) Tertiary research (d) Quaternary research
10. Which of the following is a type of consumer product? (a) Industrial product (b) Convenience product (c) Raw material (d) Capital equipment
11. Which of the following is not a type of sales promotion? (a) Coupons (b) Rebates (c) Premiums (d) Email spam
12. What is the process of creating a unique image and name for a product or service called? (a) Branding (b) Positioning (c) Packaging (d) Labeling
13. Which of the following is not a type of pricing objective? (a) Profit maximization (b) Sales maximization (c) Market share maximization (d) Customer satisfaction maximization
14. Which of the following is not a type of distribution channel? (a) Direct distribution (b) Indirect distribution (c) Intensive distribution (d) Exclusionary distribution
15. What is the term used to describe the group of people who are most likely to buy a product or service? (a) Target market (b) Mass market (c) Niche market (d) Global market
16. Which of the following is not a type of marketing environment? (a) Internal environment (b) External environment (c) Microenvironment (d) Nanoenvironment
17. Which of the following is not a type of advertising appeal? (a) Emotional appeal (b) Rational appeal (c) Humorous appeal (d) Spiritual appeal
18. Which of the following is not a type of pricing tactic? (a) Price skimming (b) Price penetration (c) Price discrimination (d) Price harmonization
19. What is the term used to describe the process of monitoring and adjusting the marketing mix to meet the changing needs of customers and the marketplace? (a) Marketing planning (b) Marketing implementation (c) Marketing control (d) Marketing evaluation
20. Which of the following is not a type of advertising media? (a) Television (b) Radio (c) Newspaper (d) Telepathy
21. What is the term used to describe the gap between a consumer’s actual state and desired state? (a) Information search (b) Evaluation of alternatives (c) Problem recognition (d) Purchase decision
22. Which of the following is not a psychological factor that influences consumer behavior? (a) Motivation (b) Perception (c) Attitude (d) Geography
23. Which of the following is not a type of situational factor that influences consumer behavior? (a) Time (b) Social surroundings (c) Physical surroundings (d) Personal beliefs
24. What is the term used to describe the process of segmenting consumers into different groups based on their needs, characteristics, or behavior? (a) Targeting (b) Positioning (c) Segmentation (d) Differentiation
25. Which of the following is not a demographic factor that can be used for market segmentation? (a) Age (b) Gender (c) Education level (d) Social media platform preference
26. Which of the following is not a type of consumer product? (a) Convenience product (b) Shopping product (c) Industrial product (d) Specialty product
27. What is the term used to describe the process of influencing a consumer’s decision-making process by providing information or incentives? (a) Persuasion (b) Promotion (c) Public relations (d) Advertising
28. Which of the following is not a type of pricing strategy that businesses can use? (a) Penetration pricing (b) Price skimming (c) Economy pricing (d) Promotional pricing
29. What is the term used to describe the set of beliefs, values, and customs that shape the behavior of a group of people? (a) Culture (b) Social class (c) Personality (d) Attitude
30. Which of the following is not a type of consumer buying behavior? (a) Complex buying behavior (b) Dissonance-reducing buying behavior (c) Habitual buying behavior (d) Inert buying behavior

SECTION B

1. What is the difference between a want and a need?
2. What are the stages of the buying decision process?
3. What is market segmentation and why is it important in marketing?
4. What is a marketing mix and what are its components?
5. What are the different types of pricing strategies that businesses can use?
6. What are the advantages and disadvantages of using social media for marketing?
7. What is the role of advertising in marketing?

Answer :

1. Difference between want and need:
   • Need: A need is something essential for survival or required for a person’s well-being. For example, food, water, shelter, and clothing are basic needs.
   • Want: A want is a desire for something that is not essential for survival but adds to the quality of life. For example, luxury items, entertainment, and recreational activities are wants.
2. Stages of the buying decision process:
   • Recognition of Need: The consumer recognizes a problem or need.
   • Information Search: The consumer gathers information about available products or services to meet the identified need.
   • Evaluation of Alternatives: The consumer compares different options based on various criteria such as price, quality, features, and brand reputation.
   • Purchase Decision: The consumer makes the decision to buy a specific product or service.
   • Post-Purchase Evaluation: The consumer evaluates their satisfaction after the purchase and considers if they made the right decision.
3. Market segmentation and its importance in marketing:
   • Market segmentation: Market segmentation involves dividing a broad target market into smaller, more manageable segments based on similar characteristics, needs, or behaviors.
   • Importance: Market segmentation is crucial in marketing as it allows businesses to:
     • Identify specific customer groups with distinct needs and preferences.
     • Tailor marketing strategies, products, and services to meet the unique needs of different segments.
     • Allocate resources effectively by focusing on the most profitable segments.
     • Gain a competitive advantage by better understanding and targeting specific customer segments.
4. Marketing mix and its components:
   • Marketing mix: The marketing mix refers to the set of tactical marketing tools that a company uses to achieve its marketing objectives in the target market.
   • Components: The traditional marketing mix comprises the following elements:
     • Product: The goods or services offered to meet customer needs.
     • Price: The amount customers pay for the product or service.
     • Place (Distribution): The channels and locations through which the product is made available to customers.
     • Promotion: The activities used to communicate and promote the product to the target audience.
5. Different types of pricing strategies:
   • Penetration Pricing: Setting a low price to enter a competitive market and gain market share quickly.
   • Skimming Pricing: Setting a high initial price to target early adopters and later lowering the price to reach more price-sensitive customers.
   • Premium Pricing: Setting a high price to convey exclusivity, luxury, or high quality.
   • Economy Pricing: Offering products at a low price to target price-sensitive customers.
6. Advantages and disadvantages of using social media for marketing:
   • Advantages:
     • Wide reach to a global audience.
     • Cost-effective compared to traditional advertising.
     • Enhanced customer engagement and interaction.
     • Targeted advertising based on user demographics and interests.
   • Disadvantages:
     • Potential for negative feedback and public scrutiny.
     • Difficulty in measuring ROI (Return on Investment) accurately.
     • Need for consistent monitoring and management of social media channels.
     • Risk of data privacy and security issues.
7. Role of advertising in marketing:
   • Advertising: Advertising involves creating and disseminating persuasive messages to promote products, services, or ideas to target audiences.
   • Role in marketing:
     • Building brand awareness and recognition.
     • Influencing consumer perceptions and attitudes towards products or brands.
     • Educating customers about product features, benefits, and uses.
     • Encouraging and stimulating demand for products or services.
     • Differentiating products from competitors in the market.

Exam Questions Second Term SS 2 Marketing

Solution to objective questions

1. Which of the following is not a component of the marketing mix?
   • (d) Placement
2. Which of the following is not a type of market segmentation?
   • (d) Psychographic
3. What is the process of creating, promoting, and distributing a product or service called?
   • (a) Marketing
4. What is the term used to describe the set of benefits that a company promises to deliver to customers to satisfy their needs?
   • (a) Value proposition
5. Which of the following is not a stage in the product life cycle?
   • (d) Decline
6. Which of the following pricing strategies involves setting a high price to convey exclusivity and luxury?
   • (c) Premium pricing
7. What is the term used to describe the total amount of money that customers pay for a product or service?
   • (a) Revenue
8. Which of the following is not a type of promotional activity?
   • (d) Demographics
9. Which of the following is a type of marketing research?
   • (a) Primary research
10. Which of the following is a type of consumer product?
    • (b) Convenience product
11. Which of the following is not a type of sales promotion?
    • (d) Email spam
12. What is the process of creating a unique image and name for a product or service called?
    • (a) Branding
13. Which of the following is not a type of pricing objective?
    • (d) Customer satisfaction maximization
14. Which of the following is not a type of distribution channel?
    • (d) Exclusionary distribution
15. What is the term used to describe the group of people who are most likely to buy a product or service?
    • (a) Target market
16. Which of the following is not a type of marketing environment?
    • (d) Nanoenvironment
17. Which of the following is not a type of advertising appeal?
    • (d) Spiritual appeal
18. Which of the following is not a type of pricing tactic?
    • (d) Price harmonization
19. What is the term used to describe the process of monitoring and adjusting the marketing mix to meet the changing needs of customers and the marketplace?
    • (c) Marketing control
20. Which of the following is not a type of advertising media?
    • (d) Telepathy
21. The term used to describe the gap between a consumer’s actual state and desired state is (c) Problem recognition.
22. Which of the following is not a psychological factor that influences consumer behavior?
    • (d) Geography
23. Which of the following is not a type of situational factor that influences consumer behavior?
    • (d) Personal beliefs
24. The term used to describe the process of segmenting consumers into different groups based on their needs, characteristics, or behavior is (c) Segmentation.
25. Which of the following is not a demographic factor that can be used for market segmentation?
    • (d) Social media platform preference
26. Which of the following is not a type of consumer product?
    • (c) Industrial product
27. What is the term used to describe the process of influencing a consumer’s decision-making process by providing information or incentives?
    • (b) Promotion
28. Which of the following is not a type of pricing strategy that businesses can use?
    • (d) Promotional pricing
29. The term used to describe the set of beliefs, values, and customs that shape the behavior of a group of people is (a) Culture.
30. Which of the following is not a type of consumer buying behavior?
    • (d) Inert buying behavior