Second Term Examination Marketing SS 1 and SS 2 Second Term Lesson Notes

SECOND TERM EXAMINATION

Subject: Marketing Class: SS1 Time:1hr

Section A: Objective

Instruction: Answer all question in this section.

1. The process of forming crowds and association for the pursuit of collective goals is (a) Managing distribution network (b) Mobilization of workforce (c) Production of quality goods and service (d) External distribution network
2. Customers are primarily interested in product ________ (a) Quality (b) Quantity (c) Prices (d) Channels
3. __________ is also known as placement (a) Price (b) Promotion (c) Distribution (d) Selling
4. A type of structure that organize workers based on their specific skills and knowledge is _______ (a) Functional structure (b) Divisional structure (c) A matrix structure (d) all of the above
5. A representation that shows the hierarchical relationships between managers and their subordinate is _________ (a) hierarchical responsibility (b) Organization (c) Organogram result (d) Organogram chart
6. In divisional structure (a) People are grouped based on knowledge (b) People are grouped based on skills (c) People are grouped based on the product or service they provide (d) People are grouped based on the employers they are reporting to
7. A ________ structure is the combination of two organizational structure (a) Functional (b) Matrix (c) Divisional (d) B & C
8. A _________ structure involve employees reporting to different bosses depending on their current assignment (a) Functional (b) Matrix (c) Divisional (d) A & C
9. The department in charge of developing new product is ________ (a) The research and development department (b) The production department (c) The human resource department (d) The purchasing department.
10. The research and development department is concerned with (a) Maintenance of plant and equipment (b) Production planning and scheduling (c) Processes and improving existing products (d) Acquiring goods and service for use by the organization
11. Enabling employees carry out their responsibility effectively is the duty of (a) H R department (b) R & D department (c) Purchasing department (d) Marketing department
12. Managing product quality is the function of _________ (a) Production department (b) Research and development department (c) Marketing department (d) All of the above
13. _________ is a typical department in an organization (a) R & D department (b) HR department (c) Purchasing department (d) All of the above
14. The department involve in researching and providing what customers want in the organization is (a) Purchasing department (b) Marketing department (c) R & D department (d) B & C
15. A set up where two or more parties engage in exchange of goods and services is (a) Marketing (b) Market (c) Marketer (d) All of the above
16. Demographic characteristics of consumer market include (a) Nationality & age (b) Age & Attitudes (c) Interests & activities (d) Gender & user status
17. Companies often identify these demographic characteristics through _________ (a) Selling (b) Advertising (c) Market research (d) magazines
18. One of the following is not among the characteristics of consumer market (a) Geographical (b) Psychological (c) Psychographic (d) Demographic
19. Product usage rates and brand loyalty are factors under ________ characteristics (a) Geographical (b) Behaviouralistic (c) Demographic (d) Sychologic
20. In _______ market, people buy goods and services for some use other than personal consumption (a) Organizational (b) Consumer (c) Producer (d) Price
21. Organizational buyers are more concerned about the _______ and _________ (a) Price and quantity (b) Price and promotion (c) Price and quality (d) Promotion and quality
22. The various stages of industrial buying comprise (a) Problem recognition and social factors (b) Product specification and vendor analysis (c) Multiple sourcing and environmental factors (d) Price and profitability of the firm
23. _________ also influence the buying decisions of organizations (a) Wasteful spending (b) Urgent needs (c) Organizational factor (d) Profitability of the firm
24. __________ are business that make or create goods and services (a) Producer (b) Resellers (c) Government (d) Seller
25. Occasionally, will bundle products from multiple manufactures together and then offer the total package at a discounted price to the customer. (a) Government market (b) Producer (c) Reseller (d) All of the above
26. Micro-environment refers to the _________ (a) Bargaining power of the supplier (b) Force that are close to the company and affects its ability to serve its customers (c) Factors that can influence an organization but are outside of their control (d) Any of the above
27. Micro and macro environment are factors affecting _______ (a) Marketing atmosphere (b) marketing mix (c) Marketing environment (d) Economic environment
28. The following are under macro environment except ________ (a) Suppliers environment (b) Political environment (c) Economical environment (d) Technology environment
29. A product by an organization for use in carrying out a business is ­__________ (a) An industrial product (b) A specially product (c) A consumer product (d) A convince product
30. _________ is a term that is used to collectively identify all the elements that have some impact on the actual performance of a market (a) Marketing environment (b) Marketing mix (c) Organogram (d) Department.

SECTION B

Instruction: Answer any three questions.

1. Draw Intouch Private Academy organogram

2a. Mention and explain three (3) types of organizational structure

2b. State one importance of an organizational chart

3 . Explain five (5) stages of consumer buying process

1. State and explain four (4) characteristics of consumer market

5a. Define consumer behavior

5b. Explain four (4) factors that influence consumer behavior

Second Term Examination Mathematics SS 1 Second Term Lesson Notes

SECOND TERM EXAMINATION

Subject: Marketing Class: SS2 Time:1hr

Section A: Objective

Instruction: Answer all question in this section.

1. A warehouse owned and operated by a company for its own use is a (a) Public warehouse (b) Private warehouse (c) Bonded warehouse (d) Co-operative warehouse
2. A disadvantage of warehousing is that it (a) Makes goods available when needed (b) Encourages hoarding of goods to create scarcity (c) Protect goods from damage (d) Prevents a reduction in the quality of goods
3. Which of the following is not an activities carried out in a warehouse? (a) Packaging of goods (b) Grading of goods (c) Display of products (d) Inventory record keeping
4. Which of the following activities is performed in the warehouse? (a) Stabilization of price (b) Grading and sorting of goods (c) Elimination of seasonal problems (d) Pricing of goods.
5. A warehouse where dutiable goods are kept is a ________ (a) Bonded warehouse (b) Private warehouse (c) Co-operative warehouse (d) Public warehouse
6. A market where specialists are needed before purchase decision is made is ­­­­___________ (a) Consumer market (b) Industrial market (c) Reseller market (d) Commodity market.
7. Which of the following food items is a primary product? (a) Frozen fish (b) fresh fish (c) Smoked fish (d) Dry fish
8. Tubers of yam offered by a farmer for sales is an example of a ________ (a) Primary product (b) Secondary product (c) manufactured product (d) Processed product
9. Which of the following entities is a market facilitator? (a) Retailer (b) Wholesaler (c) Bank (d) Producer
10. A facilitator is __________ (a) A person who prevents market from exploitation of personal and political interest (b) A person who buys and sells products (c) A person who helps to bring about an outcome by providing indirect or unobtrusive assistance, guidance or supervision (d) A person who does none of the above
11. The organizations and consultant whose sole or primary responsibility is to handle marketing functions are called (a) Market union (b) Marketing facilitators (c) Producers (d) Middlemen
12. The group of people that are responsible of coordinating and maintaining peace and order in the markets are ________ (a) Market union (b) Marketing facilitators (c) Middle men (d) Resellers
13. ________ is the coming together of various traders who sells similar commodities in a particular market to advance and protect the interest of its members. (a) Market union (b) Merchandisers (c) Marketing intermediaries (d) Channel members.
14. Primary products are made available at the local markets because (a) They are bought often in a routine manner (b) They are bought without much thought on a regular basis (c) They are bought frequently by consumers but not in large quantities (d) they are always available at food supermarkets.
15. The following are examples of secondary products except _________ (a) Electricity (b) Bread (c) Beef (d) Cereals
16. A round wood gotten from a fallen tree after stripping off its leave and bark is an examples of ___________ (a) Secondary product (b) Primary product (c) Processed product (d) Unprocessed product
17. Example of a mineral used to make fertilizer is (a) Cement (b) Lead (c) Iron ore (d) Phosphate rock
18. A metal used along with alloys to create batteries (a) Lead (b) Antimony (c) Bauxite (d) Mica
19. ________ can be found in rat poison (a) Mica (b) Antimony (c) Cobalt (d) Barium
20. A mineral product known for its sugary sweet taste is (a) Beryllium (b) Chromite (c) Barium (d) Antimony
21. Hydrocarbon molecules in crude oil are refined into components which can be used as __________ (a) Electronic product (b) Lubricants (c) diesel fuel (d) All of the above
22. Food products are examples of (a) Oil products (b) Non-oil products (c) Electronic product (d) All of the above
23. Oil products are from the refinery of ­­­­­­­­­___________ (a) Crude oil (b) Petrol (c) Petroleum gas (d) Gasoline
24. _________ is the largest consumer of mineral commodities (a) Music industry (b) Reselling industries (c) Distribution industry (d) Construction industry
25. Jewelry can be made from ______ (a) Copper (b) Gold (c) Sliver (d) All of the above
26. Lead is a product of _________ mineral. (a) Antacid tablet (b) Graphite (c) Pencil (d) Potash
27. The document used in financing business in ware housing is called (a) Security (b) Warrant (c) Collateral (d) Warehouse keeper
28. __________bears the risk of loss when damage is done to the goods in warehouse (a) Producer (b) Keeper of the goods (c) Warehouse keeper (d) Warehouser
29. The person in charge of warehouse is called (a) Warehouser (b) Warehousing (c) Warehouse person (d) Warehouse keeper
30. The basic function of ware housing is to ____ (a) Store large stock of goods from the time of their purchase till their actual usage (b) Store large stock of goods from the time of their production till their actual sale (c) Store large stock of goods from the time of actual usage or sale to their purchase or production (d) A & B

SECTION B

Instruction: Answer any three questions.

1a. Mention five (5) advantages of warehousing

1b. State five (5) characteristics of ideal warehouses.

1. State five (5) responsibilities of market union.

3a. Who is a facilitator?

3b. List out seven marketing facilitator industries.

4a. Explain mineral products.

4b. differentiate between oil and non-oil products.

1. Mention and explain ten (10) mineral products.

Second Term Examination SS 2 Second Term Lesson Notes