CLASSIFICATION OF PRODUCTS

Subject :

MARKETING

Topic :

CLASSIFICATION OF PRODUCTS

Class :

SSS 1

FIRST TERM

WEEK 8 & 9

LEARNING MATERIALS

• Whiteboard/Chalkboard
• Explanatory posters/pictures

Instructional Materials :

• Lagos State Scheme of Work.
• Online Materials.
• Textbooks

Previous Knowledge :

The pupils have been taught various topics

    MARKETING CONCEPT 1

Behavioural Objectives :  At the end of the lesson, the learners will be able to

• Explain key marketing concepts

Content :

WEEK 8 AND 9

CLASSIFICATION OF PRODUCTS

In marketing, a product is anything that can be offered to a market that might satisfy a want or need,A product is good,idea,method,information,object or service a need or satisfies a want,it has a combination of tangible and intangible attributes [ benefit,features,functions,uses] that a seller offers a buyer for purchase,for example a seller of a toothbrush not ony offers the physical product but also the idea that the consumer will be improving the health of their teeth,

When a product is brought,the buyer is not only buying the products bujt also buying the benefits and satisfaction that the product will provide,

CLASSIFICATION OF PRODUCTS

The competitive nature of the market place has therefore become a significant factor that producers can only ignore to their own peril, The

purchasing power of the consumer is also affected by the economy of the nation,it is a result of those that manufacturers must of necessity subcategories on batty know the products category to which their products belong,

CONSUMER GOODS; Consumer goods are goods that are bought from retails stores for personal,family or household use,they are grouped into three subcategories on the basis of consumer buying habits,convenience goods,shopping goods,and specially goods

CONVENIENCE PRODUCTS; These refer to items that the consumer buys with minimum shopping efforts,

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Presentation

The topic is presented step by step

Step 1:

The class teacher revises the previous topics

Step 2.

He introduces the new topic

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

Evaluation

CLASSWORK

1. Define marketing concept
2. Explain the following ;

• product concept;
• production concept;
• selling concept;
• marketing concept;
• profit orientation;

ASSIGNMENT;

Explain the meaning of products

Conclusion :

The teacher summarizes the lesson.

He or she gives out a board summary of the topic as note .

He or she goes round to mark and does the necessary corrections