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Agricultural Marketing Activities for Primary 6

Lesson Note: Agricultural Science

Primary 6 – Second Term (Week 9)

Topic: Agricultural Marketing Activities

Lesson Details

  • Subject: Agricultural Science
  • Class: Primary 6
  • Term: Second Term
  • Week: 9
  • Age: 10–11 years
  • Topic: Agricultural Marketing Activities
  • Sub-Topic: Relationship Between Agriculture and Marketing; Marketing Activities in Agriculture
  • Duration: 40 minutes

Behavioral Objectives

By the end of the lesson, pupils should be able to:

  1. Explain the relationship between agriculture and marketing.
  2. List and describe key marketing activities in agriculture.
  3. Demonstrate various agricultural marketing activities, such as packaging and transporting produce.

Keywords

  • Agriculture: The practice of growing crops and raising animals for food, raw materials, and income.
  • Marketing: Activities that involve promoting and selling agricultural goods.
  • Distribution: The process of moving goods from the farm to consumers.
  • Promotion: Efforts made to advertise and inform people about products.
  • Retailer: A person or business that sells goods directly to consumers.

Set Induction

Start the lesson by asking:

  • How do farmers sell the food they grow or the animals they raise?
  • Have you ever seen a truck transporting fruits or vegetables to the market?

Encourage pupils to share their thoughts to lead into the lesson on agricultural marketing activities.

Entry Behavior

Pupils have learned about market and marketing in the previous lesson. They know that agricultural produce is sold in markets and understand the basic steps involved in marketing.

Learning Resources and Materials

  1. Flashcards with terms like “agriculture,” “marketing,” “transportation,” and “advertising.”
  2. Pictures of farmers packaging, transporting, and selling goods.
  3. Agricultural produce like fruits and vegetables for demonstrations.

marketing activities

 

Building Background/Connection to Prior Knowledge

Pupils are familiar with how agricultural produce is packaged and sold in markets. This lesson will expand their understanding by exploring the relationship between agriculture and marketing and demonstrating the various marketing activities involved.

Embedded Core Skills

  • Critical Thinking: Pupils analyze how marketing helps farmers sell their produce.
  • Communication: Pupils discuss marketing activities.
  • Collaboration: Pupils work in groups to demonstrate marketing activities.

Reference Books

  1. Lagos State Scheme of Work for Agricultural Science.
  2. Agricultural Science for Primary Schools (Textbook).

Instructional Materials

  1. Flashcards for keywords.
  2. Real-life agricultural products (e.g., fruits, vegetables).
  3. Charts showing marketing processes (e.g., packaging, transportation).

Content

1. Relationship Between Agriculture and Marketing

  • Agriculture involves growing crops and raising animals, while marketing ensures that these products reach consumers.
  • Without marketing, farmers would not be able to sell their produce or earn income.
  • Marketing creates a link between farmers and consumers by moving produce from farms to markets.
  • Marketing activities such as packaging, transportation, and advertising make agricultural goods more attractive and accessible.

2. Marketing Activities in Agriculture

  1. Harvesting: Collecting mature crops or livestock products ready for sale.
  2. Processing: Changing raw produce into finished goods (e.g., turning cassava into garri).
  3. Packaging: Wrapping or packing goods to protect them and make them appealing to buyers.
  4. Transportation: Moving goods from farms to markets or consumers.
  5. Storage: Keeping produce in a safe place to maintain freshness before selling.
  6. Promotion/Advertising: Informing people about the availability of goods through posters, flyers, or word of mouth.
  7. Selling: The final step where goods are sold to consumers or retailers.

Examples of Marketing Activities

  1. A farmer packaging tomatoes in baskets for sale.
  2. A truck transporting yams to a city market.
  3. A trader advertising her goods using a loudspeaker.
  4. A farmer storing grains in a silo to prevent spoilage.
  5. A vegetable seller arranging her goods neatly to attract customers.

Evaluation

Fill-in-the-Blank Questions (Objective)

  1. ______ is the process of growing crops and raising animals.
    (a) Marketing (b) Agriculture (c) Processing (d) Selling
  2. ______ involves moving produce from the farm to the market.
    (a) Packaging (b) Transportation (c) Harvesting (d) Storage
  3. ______ is the activity of wrapping or packing goods.
    (a) Storage (b) Promotion (c) Packaging (d) Selling
  4. Farmers use ______ to inform people about their products.
    (a) Promotion (b) Storage (c) Transportation (d) Harvesting
  5. ______ links farmers to consumers by ensuring goods reach the market.
    (a) Marketing (b) Farming (c) Processing (d) Harvesting

Short Answer Questions (Theory)

  1. What is the relationship between agriculture and marketing?
  2. List three marketing activities in agriculture.
  3. Explain the importance of packaging in agricultural marketing.
  4. Describe the role of transportation in marketing agricultural produce.
  5. Give two examples of how advertising can help farmers sell their produce.

Class Activity Discussion

  1. Discuss why marketing is important for farmers.
  2. What would happen if farmers could not transport their produce to markets?
  3. In groups, demonstrate how agricultural produce can be packaged and sold.
  4. Why is storage necessary in marketing agricultural produce?
  5. Talk about how advertising attracts buyers to agricultural products.

Presentation Steps

  1. Introduction: The teacher revises the previous lesson on market and marketing.
  2. New Topic Introduction: The teacher explains the relationship between agriculture and marketing using flashcards and examples.
  3. Discussion: Pupils discuss the marketing activities involved in agriculture.
  4. Demonstration: The teacher shows pictures of farmers performing marketing activities and allows pupils to demonstrate activities like packaging.
  5. Group Work: Pupils work in groups to list the steps involved in marketing and present their findings.

Teacher’s and Learners’ Activities

  • Teacher’s Activities:
    • Explain concepts with examples.
    • Show pictures of marketing activities.
    • Guide pupils in demonstrations and group discussions.
  • Learners’ Activities:
    • Answer questions and participate in discussions.
    • Observe and perform demonstrations.
    • Work in groups to complete tasks.

Assessment Questions

  1. Define marketing in relation to agriculture.
  2. List five marketing activities in agriculture.
  3. Why is transportation important in marketing agricultural produce?
  4. What is the role of advertising in marketing?
  5. Explain how storage helps to prevent spoilage of farm produce.

Conclusion

The teacher reviews the lesson by asking oral questions to ensure pupils understand the relationship between agriculture and marketing. Feedback is provided, and corrections are made as necessary.

Agricultural Pricing and Marketing

 

marketing activities

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