Agricultural Pricing and Marketing

Subject : 

AGRICULTURAL SCIENCE

Term :

FIRST TERM

Week:

WEEK 3

Class :

JSS 3 / BASIC 3

Topic :

  Agricultural Pricing and Marketing 

Previous lesson: 

The pupils have previous knowledge of

     Packaging and packaging conditions for farm produce

that was taught as a topic in the previous lesson

Behavioural objectives :

At the end of the lesson, the pupils should be able to

• say what is agricultural pricing
• explain agricultural marketing

Instructional Materials:

• Wall charts
• Pictures
• Related Online Video
• Flash Cards

Methods of Teaching:

• Class Discussion
• Group Discussion
• Asking Questions
• Explanation
• Role Modelling
• Role Delegation

Reference Materials:

• Scheme of Work
• Online Information
• Textbooks
• Workbooks
• 9 Year Basic Education Curriculum
• Workbooks

Content : 

Agricultural Pricing and Marketing

Price is the amount of money that you pay for agricultural produce.

Marketing is all activities that are related to making agricultural produce available to the final consumers

What are the factors that determine the price of agricultural produce 

These are the factors that determine the prices of agricultural produce

• Production costs : When the factors of production like land, Labour, capital and entrepreneur that are necessary for farm produce come very costly, definitely the end product or farm produce will equally be very expensive. If production cost is low, the price of farm produce will be low or very cheap.
• Quality of what is produced on the farm : Good things don’t come cheap and cheap things don’t come good. High quality farm yields, harvest or produce attract high prices in the market because of the high value and quality that they possess. The higher the quality of agricultural produce, the hight is the price.
• Quantity of what is produced on the farm : if there is increase in demand of certain farm produce and there is not proportional increase in the supply of the same farm produce, then the price of that particular farm produce will be increased.
• The forces of demand and supply : The forces of demand and supply affect the market price of any farm produce. Equilibrium is a point in which quantity supplied to the market is equal to quantity demanded. A disequilibrium will either affect the market price of farm produce positively or negatively.
• Market prices of other related or similar farm produce : If there is an increase in the price of millet, it may affect the price of other related grains like rice or maize
• Seasonal agricultural produce : The cultivation of some agricultural produce are seasonal. They are scare during some certain period of time and at times they are abundantly available during some period of time. During the period of scarcity, they prices of these farm produce may be inevitably high
• Government policy : Government may intentionally place a price control on some agricultural produced either to make them easily accessible or available to the general consumers or a high price tag to discourage farmers from cultivating such crops and likewise discourage members of the public from consuming it

Presentation

The topic is presented step by step

Step 1:

The class teacher revises the previous topics

Step 2.

He introduces the new topic

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

Evaluation

1. What is demand ?

2. What is supply?

3. What is price control?

4. Mention two reasons why government place price control on some agricultural produce

5. List four factors that are responsible for the prices of agricultural produce

6. What is marketing?

Conclusion

The class teacher wraps up or concludes the lesson by giving out short notes to summarize the topic that he or she has just taught.

The class teacher also goes round to make sure that the notes are well copied or well written by the pupils.

He or she does the necessary corrections when and where the needs arise.