INTERNATIONAL TRADE SYSTEM
Subject :MARKETING
Topic :I
INTERNATIONAL TRADE SYSTEM
Class :SS3
Term :FIRST TERM
Week :3
Instructional Materials :
- Pictures
- Wall Chart
Reference Materials
- Scheme of Work
- Online Information
- Textbooks
- Workbooks
Previous Knowledge :
The pupils have previous knowledge of
REASONS FOR INTERNATIONAL TRADING BETWEEN COMPANIES
Behavioural Objectives : At the end of the lesson, the pupils should be able to
- explain international marketing
- exp[lain different levels of marketing
- define marketing
Content :
INTERNATIONAL TRADE SYSTEM
Trade plays a vital role in shaping economic and social performance and prospects of countries around the world,especially those of developing countries,No country has grown without trade,however,the contribution of trade to development depends a great deal on the context of it works and the objectives it serves
In recent decades,a number of developing countries,most notably the east asian newly industrializing countries,have been able to purposefully use the elemental force of trade to boost growth and development within a relatively short time span,
REASONS FOR INTERNATIONAL
Growth and profitability
Economic of scale
Risk diversification
Uniqueness of product or services
Spreading R and D costs
Resources and Ideas
Employment
FEATURES OF INTERNATIONAL MARKETING
Economic
political /legal
Social
Cultural
Financial
Demographic
Presentation
The topic is presented step by step
Step 1:
The class teacher revises the previous topics
Step 2.
He introduces the new topic
Step 3:
The class teacher allows the pupils to give their own examples and he corrects them when the needs arise
Evaluation :
What is international marketing?
Differentiate between domestic marketing and international marketing
Give five reasons for international trading between companies
List and explain five importance of international marketing
Identify five features of international marketing
Conclusion :
The subject teacher wraps up or conclude the lesson by giving out short note to summarize the topic that he or she has just taught.
The subject teacher also goes round to make sure that the notes are well copied or well written by the pupils.
He or she does the necessary corrections when and where the needs arise.