FUNCTIONS OF A DISTRIBUTION CHANNEL

MARKETING                                                                                                                                                                                                                                                     

SS 2

FIRST TERM

WEEK 4

TOPIC

FUNCTIONS OF DISTRIBUTION

LEARNING OBJECTIVES

Critically explain the functions of Distribution.

LEARNING ACTIVITIES

– Group discussions to highlight the functions.

– Jots down points

EMBEDDED CORE SKILLS

Critical thinking and problem solving.

– Collaboration and communication.

-Digital literac

LEARNING RESOURCES

Video link

(YouTube. Matthew Jones).

– Web resource/ site (www.feedough.com)

-Other instructional materials (Chart and diagram.)

WEEK 4

FUNCTIONS OF A DISTRIBUTION CHANNEL

1] the primary function of a distribution channels is to bridge the gap between production and consumption

2] A close study of the market is extremely essential,a sound marketing plan depends upon thorough market study.

3] The distribution channel is also responsible for promoting the product,awareness regarding products and other offers should be created among the consumers,

4] creating contacts for prospective buyers and maintaining liason with existing ones

5] Understanding the consumer’s needs and adjusting the offer accordingly

6] Negotiate price and other offers related to the product as per the customer demand

7] storage and distribution of goods

8] catering to the financial requirement for the smooth working of the distribution chain

9] Risk taking ,for example,by stock holding

CLASSWORK;

Mention five factors that must be considered before selecting a distribution channels

ASSIGNMENT

Explain transportation