Agricultural Science JSS 3 First Term Lesson Notes

AGRICULTURAL SCIENCE 1ST TERM

SCHEME OF WORK

JSS THREE

Weekly Brief List of Topics Covered Throughout the First Term

1. Revision and Animal Diseases 
2. Packaging in Agriculture
3. Branding of Agricultural Products and Produce
4. Advertisement in Agriculture
5. Pricing of Agricultural Products, Produce, and Services
6. Farm Records
7. Source Journals
8. Agricultural Stock Exchange
9. Farm Machinery
10. Revision
11. Exam

WEEK 1

ANIMAL DISEASE

Animal disease, an impairment of the normal state of an

animal that interrupts or modifies its vital functions.

African horse sickness

African horse sickness (AHS) is a

highly fatal, non-contagious, infectious

disease, of horses, mules and donkeys

caused by AHS virus.

African swine fever

African swine fever (ASF) is a

haemmorhagic fever of domestic pigs

which usually causes very high

mortality within a short time after

infection….

Avian influenza

Influenza (flu) viruses (AIV). AIV

replicates frequentlly among birds in a

form of low pathogenicity (LPAIV).

Bluetongue

Bluetongue (BT) is a disease in

ruminants caused by an Orbivirus that

is transmitted by midges. There are at

least 24 serotypes of Bluetongue

virus…

Classical swine fever

Classical swine fever (CSF) or hog

cholera is a highly contagious viral

disease of swine (pigs and wild boar).

Crimean-Congo hemorrhagic fever

Crimean-Congo hemorrhagic fever

(CCHF) is caused by infection with a

tick-borne virus, aNairovirus in the

familyBunyaviridae.

Foot and mouth disease

Foot and mouth disease (FMD) is a

contagious viral disease that can

spread very rapidly of cloven-hoofed

animals.

Lumpy skin disease

The Lumpy skin disease virus is

caused by a pox virus of the genus

Capripox virus. The genus Capripox

virus, has three virus affecting

ruminants: the…

Newcastle disease

Newcastle disease (ND) is a

contagious and viral disease affecting

many species of birds. ND is caused by

a virus of the family Paramyxoviridae.

Peste des petit ruminants

Peste des petit ruminants (PPR) is a

contagious viral disease. Small

ruminants (goats, sheep) are animals

that primarily pay a heavy price to

the…

Rift Valley fever

Rift Valley fever (RVF) is a viral

zoonosis that primarily affects animals

but also has the capacity to infect

humans.

Rinderpest

Rinderpest virus (RPV), a member of

genus Morbillivirus in the family

Paramyxoviridae, causes an acute and

often fatal disease in cattle and other…

Schmallenberg virus

Schmallenberg virus (SBV) causes

congenital malformations and

stillbirths in cattle, sheep, goats, bison

and possibly camelids.

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WEEK 2

PACKAGING

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use.

Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.

Packaging contains, protects, preserves, transports,

informs, and sells. 

JSS 3 FIRST TERM LESSON NOTE BASIC SCIENCE

Advantages

1. Serves as protection for the product
2. Advertises the company with it’s design
3. Can be designed to suit the theme
4. Can be designed to appeal to target market
5. Can be made to fit in the point of sale

Disadvantages

1. Cost money to make
2. Takes a while to be made which might slow down the production of the product as a whole
3. Time consuming to design
4. Might accidently offend certain ethnic groups if used offensive symbols or designs

CONCLUSION 

Though packaging comes with a cost, it is necessary for products because products are often transported to different parts of the world and that

would require an outer layer to prevent the product

from being damaged.

WEEK 3 – 4

BRANDING

What is Branding?

A brand is the combination of a name, words, symbol, or design that identifies the product and a company and differentiates it from the competition. Branding serves asa way for consumers to quickly and easily identify one product from another and to associate them with quality attributes related to the brand name.

Benefits of Branding

Companies use branding and the consumers’ ability to identify brands to improve sales in four ways:

1. To market new products,
2. To protect market position,
3. To broaden product offerings,
4. And to enter new product categories .

WEEK 5

ADVERTISING

Advertising is widely used to promote a product or a service.  Value-added agriculture is no exception.  In fact, value-added agriculture provides some unique advertising opportunities and challenges.

Advertising is controlled communication about a product. 

Definition of Product Advertising

Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.

Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.

Distribution Channels

Product advertisement can be done through numerous

communication channels. Some common channels are

listed here:

Television

Radio

Print (newspapers and magazines)

Mail (flyers, circulars, coupons)

Websites

Social media

Signs and billboards

WEEK 6

TYPES OF ADVERTISEMENT 

1. Informative advertising
2. Competitive advertising
3. Persuasive advertising

INFORMATIVE ADVERTISING

Informative advertising is the

delivery of advertising messages through mass media with

the intent of informing a target market about the benefits

offered by a new product or innovation.

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COMPETITIVE ADVERTISING

What is competitive advertising? 

Promotional technique in which an advertiser claims the

superiority of its product over competing product(s) by

direct or indirect comparison. 

PERSUASIVE ADVERTISING

A type of product promotion that attempts to influence

a consumer in favor of a purchasing particular good or service. 

WEEK 7 and 8

METHODS OF ADVERTISEMENT 

1. Direct advertisement 
2. Indirect Advertisement

DIRECT ADVERTISEMENT 

Direct marketing is a form of advertising which allows

businesses and nonprofit organizations to communicate

directly to customers through a variety of media including

cell phone text messaging , email, websites, online

adverts, database marketing, fliers, catalog distribution,

promotional letters and targeted television, newspaper

and magazine advertisements as well as outdoor

advertising. 

INDIRECT ADVERTISEMENT

Advertising that does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement.

Indirect advertising occurs when a business chooses to not simply promote a product, but instead work to establish a relationship with the people that read, hear and see the advertising.

Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.

WEEK 9

EXCURSION …………………….

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Agricultural Science SS 1 Third Term Lesson Notes Weekly Topics