First Term Examination Questions Marketing SS 1 First Term Lesson Notes Week 12

Week 12 Examination of Marketing Topics

Instructions for Students:

1. Arrive Early: Make sure to arrive at the examination hall on time. This will help you relax and be prepared.
2. Bring Necessary Materials: Ensure you have your writing materials, including pens, pencils, erasers, and any other items you need for the exam.
3. Follow All Exam Rules: Adhere to all instructions given by the teacher. Any form of cheating will not be tolerated and may result in serious consequences.
4. No Electronic Devices: Do not bring mobile phones or any electronic devices into the exam room. They should be left in your bags.
5. Stay Focused: Concentrate on your own paper. Do not look at other students’ papers.
6. Ask for Help: If you do not understand a question, raise your hand to ask the teacher for clarification.
7. Review Your Answers: If time permits, review your answers before submitting your paper.
8. Keep Your Work Neat: Write clearly and neatly. If your handwriting is hard to read, it may affect your marks.
9. Stay Calm: Take deep breaths and stay calm. If you feel anxious, remember to focus on one question at a time.

Instructions for Teachers:

1. Prepare the Exam Room: Ensure that the examination room is arranged to minimize distractions and that each student has enough space.
2. Clear Instructions: Provide clear instructions on the exam format and expectations before the exam starts.
3. Monitor Closely: Walk around during the exam to monitor student behavior and ensure there is no cheating.
4. No Electronic Devices: Ensure that all electronic devices are turned off and stored away from students.
5. Use Randomized Seating: If possible, assign random seating to prevent students from sitting next to friends.
6. Emphasize Integrity: Remind students about the importance of honesty and integrity in their academic work.
7. Provide a Quiet Environment: Make sure the environment is quiet to allow students to focus on their exams.

Examination Structure

Part A: Objective Questions

30 Fill-in-the-Blank Questions (with options)

1. Marketing is the process of meeting consumer __________.
   a) needs
   b) prices
   c) demands
   d) wants
2. Convenience goods are items bought with __________ effort.
   a) significant
   b) minimal
   c) equal
   d) maximum
3. The __________ concept focuses on the unique qualities of a product.
   a) production
   b) marketing
   c) selling
   d) product
4. __________ marketing anticipates customer needs before they ask.
   a) Reactive
   b) Proactive
   c) Passive
   d) Minimal
5. A product’s brand helps with __________.
   a) pricing
   b) recognition
   c) distribution
   d) manufacturing
6. __________ goods require more thought before purchasing.
   a) Specialty
   b) Convenience
   c) Generic
   d) Random
7. Marketing research identifies what __________ want.
   a) companies
   b) consumers
   c) employees
   d) competitors
8. The __________ concept focuses on selling products aggressively.
   a) marketing
   b) production
   c) selling
   d) profit
9. __________ products are usually more expensive due to their uniqueness.
   a) Shopping
   b) Specialty
   c) Regular
   d) Convenience
10. Customer feedback is essential for improving __________.
    a) profits
    b) products
    c) marketing
    d) stores
11. Profit orientation means focusing on making __________.
    a) sales
    b) money
    c) relationships
    d) products
12. Relationship marketing aims to build __________ with customers.
    a) quick sales
    b) long-term connections
    c) new products
    d) low prices
13. The marketing mix includes Product, __________, Place, and Promotion.
    a) Profit
    b) Price
    c) Presentation
    d) People
14. __________ marketing reacts to customer needs after they arise.
    a) Passive
    b) Active
    c) Reactive
    d) Proactive
15. Classifying products helps businesses create better __________.
    a) budgets
    b) marketing strategies
    c) employee plans
    d) sales
16. The marketing environment includes factors like __________.
    a) suppliers
    b) customers
    c) competition
    d) all of the above
17. Economic factors influence consumer __________.
    a) needs
    b) desires
    c) behavior
    d) feedback
18. The __________ concept focuses on understanding and meeting customer needs.
    a) production
    b) selling
    c) marketing
    d) profit
19. The selling concept believes customers need __________.
    a) persuasion
    b) advertisements
    c) discounts
    d) promotions
20. The __________ concept sees customers at the center of all marketing.
    a) production
    b) selling
    c) marketing
    d) profit
21. Convenience goods are typically __________ priced.
    a) high
    b) low
    c) mid-range
    d) variable
22. Branding helps differentiate a product from __________.
    a) competitors
    b) employees
    c) managers
    d) suppliers
23. __________ goods are often purchased without much thought.
    a) Specialty
    b) Shopping
    c) Convenience
    d) Service
24. The selling concept focuses on __________ selling.
    a) active
    b) passive
    c) minimal
    d) digital
25. Marketing research is important for understanding __________ behavior.
    a) employee
    b) consumer
    c) managerial
    d) supplier
26. __________ marketing involves building loyalty over time.
    a) Transactional
    b) Reactive
    c) Relationship
    d) Minimal
27. The marketing environment can affect __________ strategies.
    a) pricing
    b) promotional
    c) distribution
    d) all of the above
28. Economic conditions affect consumers’ __________ power.
    a) purchasing
    b) borrowing
    c) selling
    d) market
29. Specialty products require __________ effort from consumers to purchase.
    a) minimal
    b) equal
    c) maximum
    d) none
30. A good marketing strategy focuses on __________ first.
    a) products
    b) sales
    c) customers
    d) prices

Part B: Theory Questions

30 Simple Short Answer Questions

1. Define marketing in your own words.
2. What are convenience goods? Provide examples.
3. Describe the difference between shopping goods and specialty goods.
4. Explain the purpose of marketing research.
5. How does branding influence consumer choices?
6. What is profit orientation, and why is it important?
7. Describe the concept of relationship marketing.
8. How do economic factors affect marketing strategies?
9. What is the marketing mix? List its components.
10. Why is customer feedback important for businesses?
11. Explain the selling concept.
12. What are some examples of consumer goods?
13. Describe the role of the marketing environment in business.
14. How does proactive marketing differ from reactive marketing?
15. Discuss the impact of competition on marketing.
16. What strategies can businesses use to enhance customer loyalty?
17. Explain the importance of classifying products in marketing.
18. How can companies respond to changing consumer needs?
19. What role does price play in the marketing mix?
20. How can effective marketing improve customer satisfaction?

Part C: True or False Questions

30 True or False Statements

1. Marketing only focuses on selling products.
2. Convenience goods require little shopping effort from consumers.
3. Specialty products are commonly purchased items.
4. The selling concept prioritizes customer satisfaction.
5. Market research is important for understanding customer needs.
6. The production concept emphasizes efficiency in creating products.
7. Reactive marketing involves responding to customer needs after the fact.
8. The marketing concept is centered around consumers.
9. Customer loyalty is unrelated to marketing efforts.
10. Specialty products are typically low-priced items.
11. Branding has no effect on consumer recognition.
12. Profit orientation is only about reducing costs.
13. Relationship marketing aims to build long-term connections with consumers.
14. Shopping goods are purchased with little thought.
15. Proactive marketing focuses on anticipating customer needs.
16. Economic factors do not affect marketing strategies.
17. Classifying products is irrelevant for marketers.
18. The marketing mix includes Product, Price, Place, and Promotion.
19. Customer feedback is essential for improving products and services.
20. Marketing environments are static and do not change.
21. Convenience goods are often impulsively bought.
22. The selling concept believes customers need encouragement to buy.
23. Specialty products do not require much effort from consumers.
24. Relationship marketing is only about making a sale.
25. Customer behavior is a key focus of marketing research.
26. The marketing environment includes social and cultural factors.
27. Profit orientation neglects customer satisfaction.
28. The marketing mix can change based on consumer trends.
29. Convenience goods have higher marketing costs.
30. Marketing research can lead to better product development.

Part D: Fill in the Gaps Questions

30 Fill-in-the-Blank Questions

1. Marketing is about meeting consumer __________.
2. __________ goods are easy to purchase.
3. Specialty products require __________ effort from consumers.
4. Marketing research helps businesses understand __________ needs.
5. __________ products are bought with little thought.
6. The marketing mix includes Product, Price, __________, and Promotion.
7. __________ marketing is about anticipating customer needs.
8. Customer feedback is important for __________ improvement.
9. The __________ concept emphasizes selling products aggressively.
10. Branding helps in product __________.
11. __________ goods are usually higher-priced items.
12. The marketing environment includes factors like __________ and competition.
13. Economic conditions influence consumer __________ power.
14. __________ marketing focuses on long-term relationships.
15. Classifying products helps in creating better marketing __________.
16. Convenience goods are often purchased __________.
17. The __________ concept sees customers at the center.
18. Customer loyalty is important for __________.
19. Effective marketing improves customer __________.
20. The marketing mix can change based on __________.
21. __________ research is important for understanding customer behavior.
22. The selling concept believes in persuading customers to __________.
23. Relationship marketing builds connections over __________.
24. The marketing environment can affect pricing and __________.
25. Specialty products are unique and often require __________ thought.
26. Profit orientation focuses on making __________.
27. The __________ concept emphasizes production efficiency.
28. Convenience goods typically have low __________.
29. Branding increases customer __________.
30. The marketing mix includes the elements of marketing strategy.

This structure will help assess the students’ understanding of the marketing topics covered during the term while maintaining clarity and readability.