Types of Advertising in Agriculture for JSS
Lesson Plan: Types of Advertising
Subject: Agricultural Science
Class: JSS 3
Term: First Term
Week: 6
Age: 13 – 15 years
Topic: Types of Advertising
Sub-topic: Informative, Persuasive, Competitive, Mass, and Specific Advertisement
Duration: 40 minutes
Behavioural Objectives
At the end of the lesson, students should be able to:
- Define advertising and explain its importance.
- List the different types of advertising.
- Differentiate between informative, persuasive, competitive, and mass or specific advertisement.
- Provide examples of each type of advertisement.
Keywords
- Advertising
- Informative
- Persuasive
- Competitive
- Mass Advertisement
- Specific Advertisement
Set Induction
The teacher will start by showing a short advert clip (e.g., on a mobile phone or a printed poster) and ask students if they have seen similar advertisements before. Students will share the purpose of such adverts.
Entry Behaviour
Students have seen TV or online advertisements and can discuss basic ideas on why people advertise products or services.
Learning Resources and Materials
- Printed posters of different advertisements
- Sample product ads (e.g., from TV or newspapers)
- Whiteboard and markers
Building Background / Connection to Prior Knowledge
In the previous lesson, students learned about the importance of marketing agricultural products. Advertising is a key part of marketing, helping to attract customers to agricultural and other products.
Embedded Core Skills
- Communication skills
- Critical thinking
- Collaboration through group discussion
- Digital literacy (use of multimedia for examples)
Learning Materials
- Lagos State Scheme of Work
- Agricultural Science textbooks for JSS 3
- Sample advertisements
Instructional Materials
- Posters of products/services
- Textbooks
Content: Types of Advertising
- Informative Advertising
- Provides information about a product or service.
- It focuses on features, price, or uses.
- Often used for new products or services to make people aware.
- Example: An advert announcing a new fertilizer for farmers.
- Persuasive Advertising
- Aims to convince people to buy a product.
- It focuses on emotional appeal or comparison with other products.
- Example: An advert for a tractor, showing how it works better than competitors’.
- Competitive Advertising
- Designed to show how one product is superior to another.
- It aims to build brand loyalty.
- Example: A beverage company comparing their drink to another brand.
- Mass Advertisement
- Targets a large audience through TV, radio, or billboards.
- Example: A seed company advertises on national TV.
- Specific Advertisement
- Focuses on a particular group or niche market.
- Example: An advert targeting poultry farmers for a specific type of feed.
Teacher’s Activities
- Review the previous topic on the importance of marketing agricultural products.
- Introduce the new topic by explaining what advertising means.
- Explain each type of advertising using examples relevant to agriculture.
- Show students sample advertisements (video clips, posters, or flyers).
- Encourage students to contribute by sharing examples of adverts they know.
Learners’ Activities
- Listen actively to the teacher’s explanation.
- Observe and analyze the sample advertisements shown by the teacher.
- Ask and answer questions about the different types of advertising.
- Participate in group discussions on how advertisements influence buying decisions.
Evaluation Questions
- What is informative advertising?
- Give one example of persuasive advertising.
- How does competitive advertising differ from persuasive advertising?
- What type of advertising targets a large audience?
- Mention two ways mass advertisements can be shown.
- What is the aim of competitive advertising?
- How is specific advertising different from mass advertising?
- List two benefits of advertising for agricultural products.
- Mention one advantage of using persuasive advertising.
- Define specific advertisement with an example.
Class Activity Discussion: Frequently Asked Questions (FAQs)
- What is advertising?
- Advertising is a way of promoting a product or service to attract buyers.
- Why is advertising important in agriculture?
- It helps farmers sell products and reach more customers.
- What is the goal of informative advertising?
- To give people detailed information about a product.
- When is persuasive advertising used?
- When a company wants to convince customers to buy their product over others.
- What does competitive advertising focus on?
- It shows why a product is better than its competitors’.
- What are some examples of mass advertisement?
- TV commercials, radio jingles, and billboards.
- Who can use specific advertisements?
- Businesses that target a particular group, like farmers or students.
- Why do companies compare products in competitive advertising?
- To convince people that their product is the best.
- How does mass advertising reach people?
- Through channels like TV, radio, or newspapers.
- What kind of products use specific advertising?
- Niche products like organic fertilizers or dairy feeds.
- Why is emotional appeal important in persuasive ads?
- It makes people feel connected to the product.
- Can mass advertising be used for agricultural products?
- Yes, like an advert for farming equipment on TV.
- What is the difference between mass and specific advertisement?
- Mass targets everyone, specific targets a group.
- What is the main advantage of competitive advertising?
- It builds brand loyalty.
- Why is advertising important to farmers?
- It helps them sell products and reach more buyers.
Assessment
Fill-in-the-blank Questions
- Advertising helps to __________ products or services.
a) Hide
b) Promote
c) Destroy
d) Limit - Informative advertising focuses on __________.
a) Entertainment
b) Features and price
c) Emotions
d) Gossip - The purpose of persuasive advertising is to __________.
a) Scare buyers
b) Provide details
c) Convince people to buy
d) Compare news - Competitive advertising helps build __________.
a) Confusion
b) Loyalty
c) Prices
d) Fear - Mass advertising targets __________ audiences.
a) Small
b) Regional
c) Large
d) Special - TV commercials are an example of __________ advertising.
a) Informative
b) Mass
c) Specific
d) Persuasive - An advert focusing on farmers alone is a __________ advertisement.
a) Mass
b) Specific
c) Informative
d) Persuasive - __________ advertising compares products.
a) Mass
b) Persuasive
c) Competitive
d) Specific - An advert about a new product is __________ advertising.
a) Persuasive
b) Informative
c) Competitive
d) Specific - __________ advertising encourages emotional attachment to products.
a) Informative
b) Competitive
c) Persuasive
d) Mass
Conclusion
The teacher moves around the class to mark students’ work and provides feedback.
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This detailed lesson plan ensures students understand the various types of advertising, especially as they relate to agricultural products.