First Term Mid Term Test Agricultural Science JSS 3 First Term Lesson Notes
Mid-Term Assessment: Agricultural Science JSS 3
Term: First Term
Week: 7
Topics Covered:
- Revision and Animal Diseases
- Packaging in Agriculture
- Branding in Agriculture
- Pricing in Agriculture
- Advertising in Agriculture
- Types of Advertisement
- Methods of Advertisement
Assessment Components
Part A: Objective Questions
Fill-in-the-Blank Questions (with options)
- __________ is the impairment of the normal state of an animal.
a) Animal health
b) Animal disease
c) Animal welfare
d) Animal nutrition - The process of enclosing or protecting products for distribution is called __________.
a) Packaging
b) Branding
c) Marketing
d) Pricing - __________ advertising informs the target market about the benefits of a new product.
a) Competitive
b) Informative
c) Persuasive
d) Direct - The unique name or symbol that identifies a product is known as __________.
a) Packaging
b) Branding
c) Advertising
d) Pricing - __________ refers to the amount charged for a product or service.
a) Cost
b) Pricing
c) Branding
d) Packaging - __________ advertising tries to convince consumers to choose one product over another.
a) Informative
b) Competitive
c) Direct
d) Indirect - One of the advantages of good packaging is that it __________.
a) Increases product cost
b) Protects the product
c) Takes longer to produce
d) Limits market reach - A type of advertisement that influences consumer decisions is __________ advertising.
a) Informative
b) Persuasive
c) Competitive
d) None of the above - The two main types of advertising are __________ and indirect advertising.
a) Informative
b) Direct
c) Persuasive
d) Indirect - The price of agricultural products is affected by __________ factors such as production costs.
a) Biological
b) Environmental
c) Economic
d) Physical - __________ is a major factor in determining the success of a product in the market.
a) Branding
b) Packaging
c) Pricing
d) All of the above - The packaging of agricultural products helps to __________ them from damage during transportation.
a) Expose
b) Protect
c) Decorate
d) Showcase - __________ is the unique feature that makes a product stand out in the market.
a) Branding
b) Packaging
c) Pricing
d) Distribution - __________ advertising uses various media such as television, radio, and print to reach consumers.
a) Informative
b) Persuasive
c) Mass
d) Direct - The disadvantages of branding include __________.
a) Increased recognition
b) High marketing costs
c) Better product quality
d) Greater consumer loyalty - __________ packaging is designed to appeal to the target market.
a) Informative
b) Attractive
c) Standard
d) Complex - __________ advertising aims to influence consumers to take immediate action.
a) Informative
b) Competitive
c) Persuasive
d) Mass - The primary goal of advertising is to __________ products to consumers.
a) Promote
b) Sell
c) Advertise
d) Package - __________ refers to the various channels used to communicate with potential customers.
a) Advertising media
b) Product placement
c) Direct marketing
d) Sales promotion - The success of packaging in agriculture largely depends on its ability to __________.
a) Increase production costs
b) Attract consumers
c) Complicate logistics
d) Slow down sales
Part B: Theory Questions
Short Answer Questions
- Define animal disease and give two examples.
- What is the importance of packaging in agriculture?
- Explain the concept of branding and its benefits.
- What are the key factors that influence pricing in agriculture?
- Describe the differences between informative and persuasive advertising.
- List three types of advertisements used in marketing agricultural products.
- Explain the advantages and disadvantages of using print media for advertising.
- What role does packaging play in protecting agricultural products?
- Discuss the impact of branding on consumer purchasing decisions.
- Identify the different methods of advertising and provide examples.
- Why is pricing a critical component in marketing agricultural products?
- Explain how competitive advertising can influence consumer choice.
- What are some disadvantages of poor packaging in agriculture?
- Describe the methods of indirect advertising.
- How does consumer perception affect branding strategies?
- Discuss the role of social media in modern advertising.
- What are the implications of pricing on product demand?
- Explain the significance of market research in developing advertising strategies.
- What factors should be considered when designing an advertisement for an agricultural product?
- How can effective packaging enhance a product’s marketability?
Part C: True or False Questions
- Animal diseases can be caused by infectious agents. (True / False)
- Packaging has no effect on product sales. (True / False)
- Branding helps consumers differentiate between products. (True / False)
- Pricing only refers to the cost of production. (True / False)
- Persuasive advertising aims to inform consumers about a product. (True / False)
- Competitive advertising compares a product to its competitors. (True / False)
- Packaging is solely for aesthetic purposes. (True / False)
- Informative advertising often includes facts and figures. (True / False)
- The main goal of advertising is to increase brand awareness. (True / False)
- Direct advertising involves personal communication with potential customers. (True / False)
- The quality of packaging can affect consumer perception of the product. (True / False)
- Branding can create customer loyalty. (True / False)
- All advertisements must be persuasive. (True / False)
- Price elasticity of demand measures how sensitive consumers are to price changes. (True / False)
- Advertising media include only television and print. (True / False)
- Poorly packaged products are more likely to be damaged in transit. (True / False)
- Social media is an ineffective platform for agricultural advertising. (True / False)
- Pricing strategies should remain static over time. (True / False)
- Animal diseases can affect livestock productivity and profitability. (True / False)
- A brand is just a logo or name associated with a product. (True / False)
Part D: Fill-in-the-Gaps Questions
Fill-in-the-Blank Questions (without options)
- __________ is the process of making a product known to consumers.
- Animal diseases can lead to __________ loss in agriculture.
- The primary function of packaging is to __________ products during transportation.
- __________ advertising uses facts to convince consumers about a product’s quality.
- Branding can enhance a product’s __________ in the marketplace.
- The cost of __________ is a significant factor in determining the final price of a product.
- __________ advertising aims to create immediate awareness of a product.
- Good packaging can help to __________ consumer interest in a product.
- __________ is an example of a competitive advertising strategy.
- The price of agricultural products can fluctuate due to __________ changes.
- __________ advertising involves communicating with consumers without personal interaction.
- Effective branding can lead to increased __________ from customers.
- The role of packaging includes protection, __________, and convenience.
- __________ factors include competition, market demand, and production costs.
- Consumers are influenced by __________ when making purchasing decisions.
- Advertisements that highlight a product’s uniqueness are often __________ in nature.
- Packaging that appeals to the target audience can improve __________.
- __________ pricing strategies consider market competition and consumer behavior.
- The effectiveness of advertising can be measured through __________ feedback.
- __________ advertising can include channels such as email and direct mail.
This assessment aims to evaluate students’ understanding of the key concepts discussed throughout the term in Agricultural Science, providing a comprehensive review and preparation for the mid-term break.