First Term Mid Term Test Agricultural Science JSS 3 First Term Lesson Notes

Mid-Term Assessment: Agricultural Science JSS 3

Term: First Term
Week: 7
Topics Covered:

1. Revision and Animal Diseases
2. Packaging in Agriculture
3. Branding in Agriculture
4. Pricing in Agriculture
5. Advertising in Agriculture
6. Types of Advertisement
7. Methods of Advertisement

Assessment Components

Part A: Objective Questions

Fill-in-the-Blank Questions (with options)

1. __________ is the impairment of the normal state of an animal.
   a) Animal health
   b) Animal disease
   c) Animal welfare
   d) Animal nutrition
2. The process of enclosing or protecting products for distribution is called __________.
   a) Packaging
   b) Branding
   c) Marketing
   d) Pricing
3. __________ advertising informs the target market about the benefits of a new product.
   a) Competitive
   b) Informative
   c) Persuasive
   d) Direct
4. The unique name or symbol that identifies a product is known as __________.
   a) Packaging
   b) Branding
   c) Advertising
   d) Pricing
5. __________ refers to the amount charged for a product or service.
   a) Cost
   b) Pricing
   c) Branding
   d) Packaging
6. __________ advertising tries to convince consumers to choose one product over another.
   a) Informative
   b) Competitive
   c) Direct
   d) Indirect
7. One of the advantages of good packaging is that it __________.
   a) Increases product cost
   b) Protects the product
   c) Takes longer to produce
   d) Limits market reach
8. A type of advertisement that influences consumer decisions is __________ advertising.
   a) Informative
   b) Persuasive
   c) Competitive
   d) None of the above
9. The two main types of advertising are __________ and indirect advertising.
   a) Informative
   b) Direct
   c) Persuasive
   d) Indirect
10. The price of agricultural products is affected by __________ factors such as production costs.
    a) Biological
    b) Environmental
    c) Economic
    d) Physical
11. __________ is a major factor in determining the success of a product in the market.
    a) Branding
    b) Packaging
    c) Pricing
    d) All of the above
12. The packaging of agricultural products helps to __________ them from damage during transportation.
    a) Expose
    b) Protect
    c) Decorate
    d) Showcase
13. __________ is the unique feature that makes a product stand out in the market.
    a) Branding
    b) Packaging
    c) Pricing
    d) Distribution
14. __________ advertising uses various media such as television, radio, and print to reach consumers.
    a) Informative
    b) Persuasive
    c) Mass
    d) Direct
15. The disadvantages of branding include __________.
    a) Increased recognition
    b) High marketing costs
    c) Better product quality
    d) Greater consumer loyalty
16. __________ packaging is designed to appeal to the target market.
    a) Informative
    b) Attractive
    c) Standard
    d) Complex
17. __________ advertising aims to influence consumers to take immediate action.
    a) Informative
    b) Competitive
    c) Persuasive
    d) Mass
18. The primary goal of advertising is to __________ products to consumers.
    a) Promote
    b) Sell
    c) Advertise
    d) Package
19. __________ refers to the various channels used to communicate with potential customers.
    a) Advertising media
    b) Product placement
    c) Direct marketing
    d) Sales promotion
20. The success of packaging in agriculture largely depends on its ability to __________.
    a) Increase production costs
    b) Attract consumers
    c) Complicate logistics
    d) Slow down sales

Part B: Theory Questions

Short Answer Questions

1. Define animal disease and give two examples.
2. What is the importance of packaging in agriculture?
3. Explain the concept of branding and its benefits.
4. What are the key factors that influence pricing in agriculture?
5. Describe the differences between informative and persuasive advertising.
6. List three types of advertisements used in marketing agricultural products.
7. Explain the advantages and disadvantages of using print media for advertising.
8. What role does packaging play in protecting agricultural products?
9. Discuss the impact of branding on consumer purchasing decisions.
10. Identify the different methods of advertising and provide examples.
11. Why is pricing a critical component in marketing agricultural products?
12. Explain how competitive advertising can influence consumer choice.
13. What are some disadvantages of poor packaging in agriculture?
14. Describe the methods of indirect advertising.
15. How does consumer perception affect branding strategies?
16. Discuss the role of social media in modern advertising.
17. What are the implications of pricing on product demand?
18. Explain the significance of market research in developing advertising strategies.
19. What factors should be considered when designing an advertisement for an agricultural product?
20. How can effective packaging enhance a product’s marketability?

Part C: True or False Questions

1. Animal diseases can be caused by infectious agents. (True / False)
2. Packaging has no effect on product sales. (True / False)
3. Branding helps consumers differentiate between products. (True / False)
4. Pricing only refers to the cost of production. (True / False)
5. Persuasive advertising aims to inform consumers about a product. (True / False)
6. Competitive advertising compares a product to its competitors. (True / False)
7. Packaging is solely for aesthetic purposes. (True / False)
8. Informative advertising often includes facts and figures. (True / False)
9. The main goal of advertising is to increase brand awareness. (True / False)
10. Direct advertising involves personal communication with potential customers. (True / False)
11. The quality of packaging can affect consumer perception of the product. (True / False)
12. Branding can create customer loyalty. (True / False)
13. All advertisements must be persuasive. (True / False)
14. Price elasticity of demand measures how sensitive consumers are to price changes. (True / False)
15. Advertising media include only television and print. (True / False)
16. Poorly packaged products are more likely to be damaged in transit. (True / False)
17. Social media is an ineffective platform for agricultural advertising. (True / False)
18. Pricing strategies should remain static over time. (True / False)
19. Animal diseases can affect livestock productivity and profitability. (True / False)
20. A brand is just a logo or name associated with a product. (True / False)

Part D: Fill-in-the-Gaps Questions

Fill-in-the-Blank Questions (without options)

1. __________ is the process of making a product known to consumers.
2. Animal diseases can lead to __________ loss in agriculture.
3. The primary function of packaging is to __________ products during transportation.
4. __________ advertising uses facts to convince consumers about a product’s quality.
5. Branding can enhance a product’s __________ in the marketplace.
6. The cost of __________ is a significant factor in determining the final price of a product.
7. __________ advertising aims to create immediate awareness of a product.
8. Good packaging can help to __________ consumer interest in a product.
9. __________ is an example of a competitive advertising strategy.
10. The price of agricultural products can fluctuate due to __________ changes.
11. __________ advertising involves communicating with consumers without personal interaction.
12. Effective branding can lead to increased __________ from customers.
13. The role of packaging includes protection, __________, and convenience.
14. __________ factors include competition, market demand, and production costs.
15. Consumers are influenced by __________ when making purchasing decisions.
16. Advertisements that highlight a product’s uniqueness are often __________ in nature.
17. Packaging that appeals to the target audience can improve __________.
18. __________ pricing strategies consider market competition and consumer behavior.
19. The effectiveness of advertising can be measured through __________ feedback.
20. __________ advertising can include channels such as email and direct mail.

This assessment aims to evaluate students’ understanding of the key concepts discussed throughout the term in Agricultural Science, providing a comprehensive review and preparation for the mid-term break.