Understanding Communication: Its Importance and Means in Business for JSS 3 Students Business Studies JSS 3 First Term Lesson Notes Week 8
Communication in Business
Subject: Business Studies
Class: JSS 3
Term: First Term
Week: 8
Age: 14-15 years
Topic: Communication
Sub-topic: Meaning, Means, and Importance of Communication in Business
Duration: 60 minutes
Behavioural Objectives:
By the end of the lesson, students should be able to:
- Define communication.
- Identify various means of communication.
- Explain the importance of communication in business.
- Describe services provided by communication agencies.
- Discuss how communication impacts business operations.
Keywords: Communication, postal services, telephone, internet, courier services.
Set Induction:
Start with a question: “How do you communicate with friends and family?” This will lead into discussing the broader topic of communication.
Entry Behaviour:
Students should have basic knowledge of how they communicate in everyday life.
Learning Resources and Materials:
- Whiteboard and markers
- Charts of communication methods
- Printed worksheets
Building Background / Connection to Prior Knowledge:
Review previous lessons on business operations and the role of communication.
Embedded Core Skills:
Critical thinking, communication, and collaboration.
Learning Materials:
- Communication method charts
- Relevant textbooks
Reference Books:
- Lagos State Scheme of Work for Business Studies
- “Business Studies for Junior Secondary Schools”
Instructional Materials:
- Projector (if available)
- Sample communication tools (e.g., telephone, letters)
Content:
Meaning of Communication:
Communication is the process of exchanging information, ideas, or messages between people through speaking, writing, or using some other medium.
Means of Communication:
- Post:
Sending letters and packages through postal services. - Telephone:
Voice communication over long distances using telephone lines. - World Wide Web:
Online communication through emails, websites, and social media. - Courier Services:
Fast delivery of messages and packages using specialized delivery services.
Importance of Communication in Business:
- Facilitates effective decision-making.
- Enhances collaboration among team members.
- Improves customer service and relations.
- Supports marketing and promotion efforts.
- Ensures smooth operations and workflow.
Services Provided by Communication Agencies:
- Postal and Telegraph Services:
Sending letters, parcels, and telegraphic messages. - Telephone Services:
Providing telephone lines and mobile communication. - Internet Services:
Offering email, website hosting, and online communication platforms. - Courier Services:
Delivering documents and packages quickly and reliably.
Evaluation:
Fill-in-the-Blank Questions:
- Communication is the process of __________ information. (a) hiding (b) exchanging (c) ignoring (d) complicating
- The __________ is a means of sending letters. (a) telephone (b) post (c) web (d) courier
- Voice communication is done through a __________. (a) computer (b) smartphone (c) telephone (d) letter
- The World Wide Web allows for __________ communication. (a) offline (b) digital (c) written (d) postal
- __________ services ensure fast delivery of messages. (a) Courier (b) Postal (c) Internet (d) Telephone
- Effective communication helps in __________ decision-making. (a) poor (b) slow (c) effective (d) irrelevant
- Good communication improves __________ relations. (a) customer (b) employee (c) business (d) none of the above
- Postal services are used for sending __________. (a) emails (b) parcels (c) texts (d) videos
- The internet allows for __________ communication through emails. (a) verbal (b) visual (c) electronic (d) personal
- Telephone services provide __________ communication. (a) face-to-face (b) written (c) voice (d) video
- __________ is important for promoting products. (a) Communication (b) Competition (c) Distribution (d) Pricing
- Courier services are often used for __________ documents. (a) personal (b) important (c) regular (d) non-urgent
- The World Wide Web is part of the __________. (a) internet (b) post (c) telephone (d) courier
- Communication agencies offer various __________. (a) goods (b) services (c) products (d) none of the above
- Good communication ensures smooth __________ in business. (a) operations (b) failures (c) arguments (d) silence
Class Activity Discussion:
FAQs with Answers:
- What is communication?
It’s the exchange of information between people. - What are some means of communication?
Post, telephone, internet, and courier services. - Why is communication important in business?
It facilitates decision-making and enhances collaboration. - What does the postal service do?
It sends letters and parcels. - How does the telephone facilitate communication?
It allows for voice conversations over distances. - What is the World Wide Web used for?
Online communication, including emails and social media. - What is a courier service?
A service that delivers messages and packages quickly. - How does good communication impact customer service?
It helps address customer needs and concerns effectively. - What are communication agencies?
Organizations that provide communication services. - Can communication be both verbal and written?
Yes, communication can occur in many forms. - What is a key benefit of using the internet for communication?
It allows instant and global communication. - How do courier services differ from postal services?
Courier services are typically faster and more reliable. - What role does communication play in marketing?
It helps promote products and reach customers. - Can poor communication affect business operations?
Yes, it can lead to misunderstandings and inefficiencies. - Why should businesses invest in communication services?
To enhance operations, improve customer relations, and promote growth.
Presentation:
Step 1: Teacher revises the previous topic on business operations.
Step 2: Teacher introduces communication and its significance in business.
Step 3: Students contribute their thoughts, and the teacher provides feedback.
Activities:
Teacher’s Activities:
- Lead discussions and provide examples of communication methods.
- Guide students in group activities to explore different communication means.
Learner’s Activities:
- Participate in discussions and share personal experiences with communication.
- Work in groups to present on different means of communication.
Assessment:
Evaluation Questions:
- Define communication in your own words.
- List two means of communication.
- Why is effective communication crucial in business?
- Describe a service provided by a communication agency.
- How does the internet improve communication?
Conclusion:
The teacher circulates to mark and provide feedback, ensuring students understand the importance of communication in business operations.
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