Practical Use of Search Engines



Class :







Week 3


Reference Materials: 


Instructional Materials

  • Pictures
  • Wall charts
  • Computer




Previous Knowledge:

The pupils have previous knowledge of

Meaning and types of search engine with Examples of search engines

Behavioural Objectives:  At the end of the lesson, the pupils should be able to

  • Define Search Engine
  • Mention five uses of the search engine.
  • Explain how a Search Engine is different from a web directory?
  • Differentiate between a search engine and a WWW.





Practical Use of Search Engines

Search engines are amazing tools that can help us find the information we need in a matter of seconds. But how do they work? And what can we do to make the most of them?

In this article, we’ll take a look at the inner workings of search engines and some tips on how to use them effectively.

How do search engines work?

Search engines use a variety of factors to rank the results of your search. The most important factor is relevance, which is determined by how well the content of a website matches the terms you’ve searched for. Other factors include the popularity of a website (measured in terms of link popularity and click-through rate), the freshness of the content, and the geographical location of the searcher.

To give you an idea of how this works in practice, let’s say you’re looking for information on the best hiking trails in your area. The first thing you’ll do is enter some relevant keywords into a search engine like Google or Bing.

The search engine will then use its algorithms to scour the web for websites that contain those keywords. Once it has found a list of relevant websites, it will rank them in order of relevance and display the results on your screen.

If you’re happy with the results, you can click on one of the links and be taken directly to the website.


Now that we know how search engines work, let’s take a look at some practical ways to use them.

1. Use keyword research to find the right keywords

Before you start using search engines, it’s important to do some keyword research. This will help you identify the best keywords to use for your particular topic.

There are a number of tools you can use for keyword research, including Google AdWords Keyword Planner and KWFinder.

2. Use advanced search operators

If you want to get more specific results from your search, you can use advanced search operators. These are special words or symbols that you add to your search query to narrow down the results.

For example, if you wanted to find websites that contain the exact phrase “hiking trails”, you would use the quotation marks operator like this: “hiking trails”.

3. Use a keyword-rich title

When you’re creating content for your website, it’s important to use keywords in the title. This will help your content show up in search results when people are looking for information on that topic.

4. Use keywords throughout your content

In addition to using keywords in the title, it’s also important to use them throughout your content. But beware of keyword stuffing, which is the practice of cramming too many keywords




The topic is presented step by step


Step 1:

The class teacher revises the previous topics


Step 2.

He introduces the new topic


Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise



1. What are some practical ways to use search engines?

2. How can keyword research help you find the right keywords?

3. What are advanced search operators and how can they be used?

4. Why is it important to use keywords in the title of your content?

5. How can you avoid keyword stuffing?




The instructor will instruct the class on how to utilise a search engine on the internet.