INTERNATIONAL TRADE SYSTEM

Subject :MARKETING

Topic :I

INTERNATIONAL TRADE SYSTEM

Class :SS3

Term :FIRST TERM

Week :3

Instructional Materials :

  • Pictures
  • Wall Chart

 

Reference Materials

  • Scheme of Work
  • Online Information
  • Textbooks
  • Workbooks

Previous Knowledge :

The pupils have previous knowledge of

                           REASONS FOR INTERNATIONAL TRADING BETWEEN COMPANIES

 

Behavioural Objectives :  At the end of the lesson, the pupils should be able to

  • explain international marketing
  • exp[lain  different levels of marketing
  • define marketing

 

 

Content :

 

INTERNATIONAL TRADE SYSTEM

Trade plays a vital role in shaping economic and social performance and prospects of countries around the world,especially those of developing countries,No country has grown without trade,however,the contribution of trade to development depends a great deal on the context of it works and the objectives it serves

In recent decades,a number of developing countries,most notably the east asian newly industrializing countries,have been able to purposefully use the elemental force of trade to boost growth and development within a relatively short time span,

REASONS FOR INTERNATIONAL

Growth and profitability

Economic of scale

Risk diversification

Uniqueness of product or services

Spreading R and D costs

Resources and Ideas

Employment

FEATURES OF INTERNATIONAL MARKETING

Economic

political /legal

Social

Cultural

Financial

Demographic

 


Presentation

The topic is presented step by step

 

Step 1:

The class teacher revises the previous topics

 

Step 2.

He introduces the new topic

 

Step 3:

The class teacher allows the pupils to give their own examples and he corrects them when the needs arise

 

Evaluation :

 

What is international marketing?

Differentiate between domestic marketing and international marketing

Give five reasons for international trading between companies

List and explain five importance of international marketing

Identify five features of international marketing

Conclusion :

 

The subject teacher wraps up or conclude the lesson by giving out short note to summarize the topic that he or she has just taught.

The subject teacher also goes round to make sure that the notes are well copied or well written by the pupils.

He or she does the necessary corrections when and where  the needs arise.

 

 

 

 

 

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