Why parents leave schools

Why parents leave schools part 3

Parents leave schools because of close substitutes at cheaper fees.

Please a close substitute is not another school close by. A close
substitute is a school that offers your kind of value but charge lower fees

A proprietor once asked me what to do when schools around keep taking his

I quickly correct the notion that schools take parents from another
schools… No school has the capacity to do such

Instead, parents leave a school for another school. As a school owner you
need take the responsibility of parents leaving your school

There is no blame for a school that want to survive that keep calling your
parents and doing all sorts to win them over…

You are the one that is suppose to guard what you have. Don’t play a blame
game… You are in a highly competitive arena… The little result you have
is coveted by so many people

A proprietor recently told me how some went to his school on a Saturday
just to observe his play materials and school equipment

I told him to get security for weekend and then work on his school. There
is a school in his area that is about to become a substitute.

Substitutes will not just look for your strengths or what you do well. They
also look for your weaknesses or what you are not doing well.

You need a consultant like me to tell you what you are doing well and what
you are not before another school capitalize on it.

When parents see that your value can be gotten elsewhere at a cheaper fee,
they will leave.

Do everything to keep your value intact by constantly training your staff,
working on your operations, improving school conditions and performance

Also keeping getting new parents and maintain zero tolerance to exit.

If you have a good parent in your school, do everything to keep them. They
are hard to come by.

Don’t forget to involve an expert with an external perspective in your
school to see what you are not seeing before another school sees it

Coach wale is here for you.

Your coach want your progress and retention

Wale Adejuyigbe
School Operations Consultant
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